Apricity is a virtual fertility clinic launched in the UK in 2018 by CEO Caroline Noublanche and originally incubated by Kamet Ventures. The company combines technology and artificial intelligence with personalised care and medical expertise to improve the fertility experience and maximise chances of conception. It provides access to fertility advisors and a customised treatment journey for patients, all navigated through a mobile app. Apricity assists with every step of the fertility treatment journey and provides continuous, personalised support through its app. The company intends to use funds to accelerate growth in the UK and expand geographically to Spain before the end of the year, followed by Germany and Italy. It also plans to further develop its technology and expand at-home services to include at-home ultrasound scans in select areas. Apricity recently completed a €17m Series B financing. Apricity is a London-based virtual fertility clinic combining medical expertise, human care and new technologies. The company offers bespoke treatment options, nurses available seven days a week, and an app with injection and appointment reminders. It also provides curated videos and articles to help patients. Apricity has launched in the UK and recently acquired Altrui, the UK leader in egg donation services, which brings nearly a decade of experience. The company is led by CEO and co-founder Caroline Noublanche. Financially, Apricity secured €6m in a Series A and has raised €8.8m in total to date.

Total raised

$24M

Funding rounds

2

Latest round

Series B

Latest activity

Sep 2022