Led · Series A · Jul 2026

Founded in 2024 by Neil Saada and Neil Marrakchi, Reformed sells pouches of instant specialty-grade arabica coffee and ceremonial matcha that include 21 vitamins and minerals, functional mushrooms (lion’s mane and chaga) and either 15g collagen or 5g creatine. The products are offered caffeinated or decaf (coffee) and come in multiple flavors; they can be prepared hot or cold and mixed with milk or water. Reformed operates primarily on a direct-to-consumer subscription model with pricing starting at £39.99 per month, and it also sells branded accessories and has selective retail presence (including Selfridges). The company has scaled profitably to $70 million in annual revenue within two years and reports particularly strong growth among health-focused consumers in central London. Reformed plans to expand into the U.S. in the third quarter and intends to prioritize controlled, quality-focused growth rather than mass retail distribution.

Participated · Equity · Mar 2026

Nordic Knots designs products in its Stockholm atelier and has its rugs handwoven in India, positioning itself as a design-forward brand blending Scandinavian aesthetics with broader fashion influences. Founded in 2016, the company began with a strong focus on the US e-commerce market and has expanded beyond rugs into a home textiles collection launched in 2025 as part of a move toward a broader interiors offering. The business reports significant recent growth: turnover of €34 million in the most recently reported year and profit of €6.9 million, with investor-shared revenue of €61 million over the past twelve months and an EBIT margin of 20%. Sales grew 85% year-on-year in 2025 versus 2024, and the company is targeting revenues above €86 million in 2026. Nordic Knots is scaling both digitally and via physical retail, having opened a New York store and planning a Los Angeles opening and additional flagship stores internationally. The company also partners with the GoodWeave initiative to promote fair working conditions in its supply chain.

Led · Equity · Dec 2025

Founded in 2022 by Chrystelle Eid, Innerskin has rapidly built a network of 19 aesthetic centres across France that combine preventive face and body treatments with premium customer experience. The company’s model merges in-clinic, non-invasive procedures with its own medical-grade skincare products, creating a seamless ecosystem aimed at boosting trust and brand loyalty. By positioning itself at the intersection of beauty, wellness and medical performance, Innerskin addresses rising European demand for science-based yet lifestyle-oriented self-care solutions. Its centres employ high-performance technology and holistic expertise to deliver clinical precision while maintaining an appealing, consumer-friendly environment. The firm intends to use its latest capital infusion to accelerate domestic and European expansion, broadening both its physical footprint and integrated service offerings. Innerskin’s swift rollout—19 locations in just three years—demonstrates strong operating momentum and underpins its ambitions to lead the European modern-aesthetics market.

Led · Equity · Jul 2024

Maurten develops hydrogel technology used to deliver carbohydrates in its Drink Mixes, Gels, and Bicarb System to enhance athletes' fueling. The company was founded by Mårten Fryknäs, Olof Sköld, and Karl Sköld, who bring medical, biotech and engineering expertise. Maurten's products are used by elite athletes including Hellen Obiri, Keely Hodgkinson, Kilian Jornet, Flora Duffy and Alex Y. The brand serves as a fueling partner to major global events such as The IRONMAN Group Global Series, the Berlin Marathon, Chicago Marathon, Boston Marathon, and the Professional Triathletes Organisation’s T100 Global Triathlon World Tour. Maurten recently raised capital to support its operations and growth initiatives. The company is headquartered in Gothenburg, Sweden.

Led · Series A · Jul 2024

Essentialist offers curated digital travel experiences across nearly 1,000 global destinations, leveraging data, proprietary technology and in-house creative talent to generate personalized itineraries for its membership base. The company has built a database of 70k+ customized luxury travel experiences that feed its itineraries and maintains a network of 200+ travel and lifestyle editors who continuously review and update over 2,500 top recommendations. Led by CEO and founder Joan Roca, Essentialist serves both direct-to-consumer members and a growing B2B channel. The company plans to use the new funding to invest in brand development, continue innovating its curation and automation capabilities, strengthen its DTC business, and scale its B2B channel. Financially, Essentialist completed a $10M Series A to support those initiatives. Essentialist is a members-only travel service that provides unlimited bespoke itineraries managed by a dedicated travel designer and curated by a network of more than 120 local travel editors. Founded in 2017 in New York and Mallorca, the company combines a digital platform with editorial recommendations and claims trips planned in over 80 countries. Essentialist reports strong unit growth—over 70% annually and at times near triple-digit growth—and says 80% of its customers are based in the United States (primarily the East Coast and California). The company has offices in New York and Palma de Mallorca and has been covered frequently in press such as Vogue, NYT and WSJ. Financially, it has completed fundraising rounds totaling approximately €2.0 million to date, including the current raise, and expects a rapid recovery as COVID restrictions ease. Management plans to use the new capital to accelerate growth in the U.S., begin further international expansion, and roll out high-impact partnerships that it expects will materially increase its customer base.