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The Venture Codex

Overview

Venture capital firm investing in early-stage retail and technology.

Founded

2017

Deals · 12mo

6

Stage focus

Series A
Series B

Geographic focus

Sweden
United States

Sector focus

Business Development
Financial Services
Venture Capital

Investment portfolio

42rounds
NAMEDATESIZE
Medici Brands
Sep 2026Participated
$250 MSeries B
Retro
Aug 2026Participated
$21 MSeries A
Genius AI
Jul 2026Participated
$44 MSeries D
Sweet Chemistry
Apr 2026Led
$2 MOther Equity
Nordic Knots
Mar 2026Led
$99 MOther Equity
Hook
Feb 2026Participated
$10 MSeries A
Alec’s Ice Cream
Oct 2025Led
$11 MSeries A
Lucky Energy
Mar 2025Participated
$14 MSeries A
Hook
Mar 2025Participated
$3 MOther Equity
Goose
Feb 2025Participated
$13 MSeed
Cafeteria
Oct 2024Led
$3 MOther Equity
Lucky Energy
Sep 2024Participated
$12 MSeries A
Medici Brands
Sep 2026Participated
$250 MSeries B
Retro
Aug 2026Participated
$21 MSeries A
Genius AI
Jul 2026Participated
$44 MSeries D
Sweet Chemistry
Apr 2026Led
$2 MOther Equity
Nordic Knots
Mar 2026Led
$99 MOther Equity
Hook
Feb 2026Participated
$10 MSeries A
Alec’s Ice Cream
Oct 2025Led
$11 MSeries A
Lucky Energy
Mar 2025Participated
$14 MSeries A
Hook
Mar 2025Participated
$3 MOther Equity
Goose
Feb 2025Participated
$13 MSeed
Cafeteria
Oct 2024Led
$3 MOther Equity
Lucky Energy
Sep 2024Participated
$12 MSeries A
42
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Insights

Time horizon

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Deal Distribution

Imaginary Ventures: 42 funding rounds are recorded in the selected participation categories.All available history.
Imaginary Ventures: 42 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed24
Series A68
Series B26
Series C+04
Other Equity64

Monthly Deal Activity

Imaginary Ventures: 42 deals are recorded across 108 months.All available history.
Imaginary Ventures: 42 deals are recorded across 108 months. All available history
MonthDeals
Nov '171
Dec '171
Jan '180
Feb '180
Mar '180
Apr '180
May '180
Jun '181
Jul '180
Aug '180
Sep '180
Oct '180
Nov '180
Dec '181
Jan '190
Feb '190
Mar '190
Apr '191
May '190
Jun '190
Jul '190
Aug '190
Sep '191
Oct '190
Nov '190
Dec '191
Jan '201
Feb '201
Mar '200
Apr '200
May '200
Jun '200
Jul '200
Aug '200
Sep '200
Oct '200
Nov '200
Dec '200
Jan '210
Feb '211
Mar '211
Apr '211
May '211
Jun '210
Jul '210
Aug '210
Sep '210
Oct '212
Nov '211
Dec '211
Jan '221
Feb '221
Mar '222
Apr '221
May '220
Jun '221
Jul '220
Aug '220
Sep '221
Oct '221
Nov '220
Dec '220
Jan '231
Feb '230
Mar '230
Apr '230
May '230
Jun '230
Jul '231
Aug '230
Sep '230
Oct '230
Nov '231
Dec '230
Jan '240
Feb '240
Mar '241
Apr '240
May '241
Jun '240
Jul '240
Aug '240
Sep '241
Oct '241
Nov '240
Dec '240
Jan '250
Feb '251
Mar '252
Apr '250
May '250
Jun '250
Jul '250
Aug '250
Sep '250
Oct '251
Nov '250
Dec '250
Jan '260
Feb '261
Mar '261
Apr '261
May '260
Jun '260
Jul '261
Aug '261
Sep '261
Oct '260

Sector Breakdown

Imaginary Ventures: E-Commerce & Retail is the largest displayed sector by deal count (21 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Imaginary Ventures: E-Commerce & Retail is the largest displayed sector by deal count (21 deals). All available history
SectorDeals
E-Commerce & Retail21
Consumer & Lifestyle20
Food & Agriculture11
Health & Life Sciences9
Enterprise Software7
AI & Machine Learning6
Media & Entertainment5
Social & Community Platforms5
Networks, Cloud & Communication4
Professional Services4
Fintech3
Manufacturing3
Real Estate & Construction2
Marketing & Advertising2
Gaming & eSports2
Clean Energy & Sustainability1
Data, Analytics & IT1
Transportation & Logistics1
Developer Tools1

Deal Size Distribution

Imaginary Ventures: 42 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Imaginary Ventures: 42 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M7
$5M-$10M3
$10M-$25M16
$25M-$50M9
$50M-$100M3
$100M-$250M3
$250M-$500M1
$500M-$1B0
$1B+0

Deals By Geography

Imaginary Ventures: United States has the largest recorded deal count among the displayed regions (36 deals).All available history.

Top 3 of 3 regions; European countries are grouped as Europe.

Imaginary Ventures: United States has the largest recorded deal count among the displayed regions (36 deals). All available history
RegionDeals
United States36
Europe4
Canada2
Imaginary Ventures: 20 co-investors are shown, with Fifth Wall sharing 4 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Investment Strategy

Imaginary Ventures: Led accounts for 38% and participating for 62% of round participation.All available history.
Imaginary Ventures: Led accounts for 38% and participating for 62% of round participation. All available history
CategoryDeals (count)Share (%)
Led1638%
Participating2662%
Imaginary Ventures: Single-lead accounts for 56% and co-led for 44% of lead dynamics.All available history.
Imaginary Ventures: Single-lead accounts for 56% and co-led for 44% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead956%
Co-led744%

Team

Andrew Maxman

Principal

Kelly Dill

Partner

Natalie Massenet

Co-Founder & Partner

Nick Brown

Co-Founder, Managing Partner

Parth Dalal

Principal

Scott Wilk

Vice President of Finance

Tara Campbell

Associate