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The Venture Codex

Overview

Venture capital firm investing in high growth consumer brands.

Founded

2012

Deals ยท 12mo

7

Stage focus

Seed
Series A

Geographic focus

United Kingdom
United States

Sector focus

Finance
Financial Services
Venture Capital

Investment portfolio

50rounds
NAMEDATESIZE
SAVA
Oct 2026Participated
$36 MSeries B
Reformed
Jul 2026Participated
$22 MSeries A
Meatly
May 2026Participated
$14 MSeries A
Shellworks
Mar 2026Participated
$15 MSeries A
Tewke
Feb 2026Participated
$2 MOther Equity
KluraLabs
Feb 2026Participated
$11 MSeries A
Marleybones
Oct 2025Participated
$3 MOther Equity
SAVA
Jul 2025Participated
$19 MSeries A
Marleybones
Apr 2024Led
$1 MSeed
Runna
Dec 2023Led
$6 MOther Equity
Flash Pack
Oct 2023Led
$6 MOther Equity
Bea Fertility
Jul 2023Participated
$3 MOther Equity
SAVA
Oct 2026Participated
$36 MSeries B
Reformed
Jul 2026Participated
$22 MSeries A
Meatly
May 2026Participated
$14 MSeries A
Shellworks
Mar 2026Participated
$15 MSeries A
Tewke
Feb 2026Participated
$2 MOther Equity
KluraLabs
Feb 2026Participated
$11 MSeries A
Marleybones
Oct 2025Participated
$3 MOther Equity
SAVA
Jul 2025Participated
$19 MSeries A
Marleybones
Apr 2024Led
$1 MSeed
Runna
Dec 2023Led
$6 MOther Equity
Flash Pack
Oct 2023Led
$6 MOther Equity
Bea Fertility
Jul 2023Participated
$3 MOther Equity
50
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Insights

Time horizon

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Deal Distribution

JamJar Investments: 50 funding rounds are recorded in the selected participation categories.All available history.
JamJar Investments: 50 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed410
Series A012
Series B04
Other Equity614

Monthly Deal Activity

JamJar Investments: 50 deals are recorded across 154 months.All available history.
JamJar Investments: 50 deals are recorded across 154 months. All available history
MonthDeals
Jan '141
Feb '140
Mar '140
Apr '140
May '140
Jun '141
Jul '140
Aug '140
Sep '140
Oct '140
Nov '140
Dec '140
Jan '150
Feb '150
Mar '150
Apr '150
May '150
Jun '150
Jul '150
Aug '150
Sep '151
Oct '150
Nov '150
Dec '150
Jan '160
Feb '161
Mar '160
Apr '160
May '161
Jun '160
Jul '161
Aug '161
Sep '160
Oct '160
Nov '160
Dec '160
Jan '170
Feb '171
Mar '170
Apr '170
May '170
Jun '170
Jul '170
Aug '170
Sep '170
Oct '170
Nov '170
Dec '171
Jan '180
Feb '180
Mar '181
Apr '180
May '181
Jun '180
Jul '181
Aug '180
Sep '181
Oct '180
Nov '180
Dec '180
Jan '192
Feb '192
Mar '191
Apr '190
May '190
Jun '190
Jul '190
Aug '191
Sep '191
Oct '190
Nov '191
Dec '191
Jan '201
Feb '201
Mar '200
Apr '200
May '201
Jun '200
Jul '201
Aug '200
Sep '200
Oct '201
Nov '200
Dec '202
Jan '210
Feb '210
Mar '210
Apr '211
May '212
Jun '210
Jul '211
Aug '210
Sep '211
Oct '210
Nov '210
Dec '210
Jan '221
Feb '221
Mar '220
Apr '220
May '221
Jun '220
Jul '220
Aug '220
Sep '220
Oct '220
Nov '220
Dec '220
Jan '230
Feb '230
Mar '231
Apr '230
May '230
Jun '230
Jul '231
Aug '230
Sep '230
Oct '231
Nov '230
Dec '231
Jan '240
Feb '240
Mar '240
Apr '241
May '240
Jun '240
Jul '240
Aug '240
Sep '240
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
Mar '250
Apr '250
May '250
Jun '250
Jul '251
Aug '250
Sep '250
Oct '251
Nov '250
Dec '250
Jan '260
Feb '262
Mar '261
Apr '260
May '261
Jun '260
Jul '261
Aug '260
Sep '260
Oct '261

Sector Breakdown

JamJar Investments: Consumer & Lifestyle is the largest displayed sector by deal count (16 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

JamJar Investments: Consumer & Lifestyle is the largest displayed sector by deal count (16 deals). All available history
SectorDeals
Consumer & Lifestyle16
Health & Life Sciences15
Networks, Cloud & Communication11
Food & Agriculture9
E-Commerce & Retail8
Fintech7
Clean Energy & Sustainability6
Hardware & Robotics5
Education & Workforce4
Professional Services4
AR/VR3
Space & Frontier Tech3
Transportation & Logistics3
Media & Entertainment3
Gaming & eSports3
Enterprise Software2
Real Estate & Construction2
Manufacturing2
Travel & Hospitality1
Data, Analytics & IT1
AI & Machine Learning1

Deal Size Distribution

JamJar Investments: 50 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

JamJar Investments: 50 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M19
$5M-$10M15
$10M-$25M12
$25M-$50M3
$50M-$100M0
$100M-$250M1
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

JamJar Investments: Europe has the largest recorded deal count among the displayed regions (46 deals).All available history.

Top 3 of 3 regions; European countries are grouped as Europe.

JamJar Investments: Europe has the largest recorded deal count among the displayed regions (46 deals). All available history
RegionDeals
Europe46
United States3
Australia1
JamJar Investments: 20 co-investors are shown, with Index Ventures sharing 7 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Investment Strategy

JamJar Investments: Led accounts for 20% and participating for 80% of round participation.All available history.
JamJar Investments: Led accounts for 20% and participating for 80% of round participation. All available history
CategoryDeals (count)Share (%)
Led1020%
Participating4080%
JamJar Investments: Single-lead accounts for 70% and co-led for 30% of lead dynamics.All available history.
JamJar Investments: Single-lead accounts for 70% and co-led for 30% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead770%
Co-led330%

Team