Arduino began as a maker of microcontrollers for hobbyists and educators and has expanded into enterprise applications through offerings like Arduino Pro. The company produces microcontroller boards, sensors, and more sophisticated components designed to move customers from prototyping into production runs below 100,000 units. Arduino is ramping up R&D and its go-to-market organization to serve professional customers with higher service expectations and extended component temperature ranges. It is expanding its footprint in the U.S. and Europe, opening offices in Austin and Chicago while keeping most manufacturing in Italy. CEO Fabio Violante says the strategy is based on innovation at all levels and preparing for a different, professional market. Financially, Arduino announced a $22 million extension to last year’s $32 million Series B to support the enterprise push. Arduino is best known for its open-source microcontrollers that have been widely embraced by the developer community. The company offers open-source hardware, software and cloud services that emphasize accessibility and simplicity. Arduino is aiming to expand from hobbyist and education markets into enterprise applications, targeting Gen Z and millennial engineers as they enter the workforce. The company notes many engineers grew up using Arduino boards in STEM programs and are bringing those expectations into the workplace. Arduino has seen off-the-shelf boards increasingly integrated into workplace solutions, and it plans to leverage that familiarity as it broadens its customer base. To support this strategic shift, the company secured new growth funding to accelerate enterprise adoption.

Total raised

$54M

Funding rounds

2

Latest round

Series B

Latest activity

Sep 2023