Astro operates a 15-minute grocery delivery service in Greater Jakarta, using rented dark stores as local distribution hubs to fulfill orders within a 2–3 km radius. The company owns the full user journey — inventory sourcing, supply chain, mid-mile and last-mile delivery — and runs a cash-intensive model to control customer experience. Astro currently operates in around 50 locations across Greater Jakarta with about 1,000 delivery drivers and a team of 200. Since launching nine months ago, revenues grew more than 10x over recent months and app downloads reached 1 million. Management plans to use new funding for user acquisition, product development and hiring as it competes with Sayurbox, HappyFresh and TaniHub. The company earns revenue from gross margin on goods and delivery fees, while delivery costs remain a large expense that it expects to decline as it deploys more hubs and reduces delivery distances. Astro is a quick-commerce e-grocery startup that promises to deliver fresh groceries and essentials to customers within 15 minutes. The company offers 1,500+ SKUs available 24/7 through an app built for accessibility, featuring a three-click checkout, personalized product discovery, and a 15-minute replacement guarantee for damaged or incorrect items. Co-founded by Vincent Tjendra in September 2021, Astro has established 15+ hubs across Jakarta and aims to expand this network rapidly to serve millions of Indonesians. The company plans to use recent funding to expand its geographic reach and grow its team size threefold in 2022. Astro raised US$27 million in a Series A to accelerate expansion. The startup is positioning itself to capture a large and growing e-grocery opportunity in Indonesia, projected to be roughly US$6 billion by 2025. Astro operates a quick‑commerce platform in Indonesia that, since launching in September 2021, offers more than 1,000 products including snacks, fresh fruit, vegetables, and other daily necessities. The service promises 15‑minute delivery and runs 24 hours while complying with government PPKM regulations. Astro currently serves multiple neighborhoods across Jakarta and planned to cover all of Greater Jakarta by December 2021. The company intends to use its recent funding to build and strengthen its technology team and to support operations staff to meet customer demand. Management emphasizes convenience, safety, and competitive pricing as core differentiators in the market. No revenue or user metrics were disclosed in the article.

Total raised

$87M

Funding rounds

3

Latest round

Series B

Latest activity

May 2022