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The Venture Codex

Citius

27 Rue D'eich, Luxembourg

Overview

Citius is a globally focused investment firm targeting tech-enabled businesses in early and growth stages. Firm’s investments include some of the world’s fastest growing companies in LatAm, South East Asia, India and other regions. Citius offices are located in Dubai and Luxembourg.

Total investments
13
Lead investments
2
Investments · 12mo
2
Active investors
2

Sector focus

  • Financial Services
  • Venture Capital
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Investment portfolio

  • Addi

    Led · Series D · Jul 2026

    Addi operates a digital lending platform that serves more than 2.5 million consumers and 33,000 partner merchants. The company originates consumer and merchant credit and uses these receivables as part of financing structures such as the recently closed warehouse facility. Its debt now totals over $680 million following the new $150 million line led by J.P. Morgan and supported by Fasanara Capital. The platform positions itself as a conversion engine for merchant sales across a mix of SMEs and large brands. With the added liquidity, Addi plans to continue scaling its merchant and consumer network and to consolidate its market position in Colombia while exploring expansion into new markets. Fasanara’s third participation signals ongoing institutional investor confidence in Addi’s underwriting and risk model.

  • CityMall

    Participated · Series D · Sep 2025

    Citymall is an Indian e-commerce startup that offers budget-focused grocery delivery for value-conscious customers, primarily in tier 2 and tier 3 towns. The app carries roughly half the SKUs of quick-commerce apps and about double the selection of offline value stores, delivers typically within a day with no handling or delivery fees, and focuses on private labels and manufacturer partnerships to offer lower prices. The company originally used community leaders for marketing and fulfillment during its 2019 founding and later shifted to using them primarily for last-mile fulfillment to cut costs. Citymall operates in 60 cities including Delhi NCR, Uttar Pradesh, Haryana, Bihar, and Uttarakhand, targets customers earning roughly ₹15,000–₹80,000 monthly, and reports an average order value of ₹450–₹500. Management says it is operationally profitable but didn’t provide a timeline to overall profitability; outside research shows over 30% negative EBITDA margins in the last financial year. The company plans to expand into adjacent cities to better utilize existing warehouses and pursue economies of scale by serving more users. CityMall is an Indian social commerce startup. The company operates in the social commerce space. On Wednesday it announced a $75 million Series C funding round led by Norwest Venture Partners. The article names Norwest as the lead investor but does not list any other participating backers. The report provides no details on valuation, use of proceeds, prior rounds, founding year, or operating metrics such as revenue or user numbers. CityMall operates a social commerce platform that lets micro-entrepreneurs open virtual stores and aggregate demand via a community group buying model. The company sells groceries, FMCG, fashion, electronics, appliances, cosmetics and more. It provides income opportunities to a network of community leaders and aims to lower customer acquisition and logistics costs compared with traditional e-commerce. CityMall was founded in 2019 by Angad Kikla and Naisheel Verdhan and currently operates in 40 towns with plans to expand to 100. The startup will use new funding for hiring, technology, and to build its own logistics network, including warehouses and hubs. Total capital raised to date is $36.5M. CityMall operates a community commerce/group‑buying platform for everyday categories including grocery, FMCG, fresh produce, and home & kitchen products in lower‑tier Indian towns. Founded in 2019 by Angad Kikla and Naisheel Verdhan, the startup recruits community leaders to serve local customers and has expanded into several small towns such as Rewari, Dharuhera, Pataudi, Sonipat, Bahadurgarh, Jhajjar, Rohtak, and Panipat. Since its seed round in June 2020 led by Elevation Capital, CityMall reports 25× revenue growth. The company aims to have over two lakh (200,000) customers and the same number of community leaders by 2022. CityMall plans to use the new funding to strengthen its supply chain and logistics network and to expand its footprint to 20 new Tier‑II, III, and IV cities. CityMall is a social e-commerce venture based in India. The company raised $3 million in a seed funding round led by Elevation Capital. The round also included participation from Waterbridge Ventures and Arun Tadanki’s private syndicate on LetsVenture. The article does not provide additional details about the company’s product, operations, users, revenue, or founding year. No information on use of proceeds or future plans was disclosed in the coverage.

  • Clara

    Participated · Series B · Apr 2023

    Founded in 2021 by Gerry Giacomán and Diego García, Clara offers a unified platform that combines corporate cards, real-time expense administration, and financial visibility tools to streamline complex payment workflows for companies. The service, driven by artificial intelligence, automates expense processes and gives finance teams greater control and efficiency. Since launch the company has onboarded more than 30,000 enterprise customers throughout Latin America, including the Bolsa Mexicana de Valores, Holcim, OCESA, Viva Aerobus and Miniso. Recent product road-maps highlight specialized solutions for travel and mobility sectors, areas that are highly payment-intensive. To accelerate this expansion Clara appointed veteran payments executive Jorge de Lara as president for Mexico, tasking him with deepening corporate alliances and scaling the business locally. Backed by over US$150 million of fresh capital secured in the past year, the company is using its strengthened balance sheet to widen its customer base and roll out new features. Management views the continued investor support as validation of Clara’s model focused on digitizing enterprise spend management in the region.

  • Ximkart

    Participated · Seed · Sep 2022

    Founded in 2022 by Sharan Urubail and Ankush Mittal, Ximkart operates a digital marketplace that enables manufacturers to procure and import raw materials directly from international suppliers. The platform focuses on improving transparency, discovery, quality assurance, and accountability across the supply chain, effectively cutting out traditional intermediaries. In addition to matching buyers and sellers, Ximkart integrates payment and logistics services to create a fully-managed purchasing experience. The founders position the company as a contributor to India’s ambition of becoming a global manufacturing hub. Ximkart is still in its early stages and has not disclosed revenue, user numbers, or other operating metrics. Its recent capital infusion provides the financial runway to enhance its technology, expand supplier networks, and scale operations globally.

  • Astro

    Led · Series B · May 2022

    Astro operates a 15-minute grocery delivery service in Greater Jakarta, using rented dark stores as local distribution hubs to fulfill orders within a 2–3 km radius. The company owns the full user journey — inventory sourcing, supply chain, mid-mile and last-mile delivery — and runs a cash-intensive model to control customer experience. Astro currently operates in around 50 locations across Greater Jakarta with about 1,000 delivery drivers and a team of 200. Since launching nine months ago, revenues grew more than 10x over recent months and app downloads reached 1 million. Management plans to use new funding for user acquisition, product development and hiring as it competes with Sayurbox, HappyFresh and TaniHub. The company earns revenue from gross margin on goods and delivery fees, while delivery costs remain a large expense that it expects to decline as it deploys more hubs and reduces delivery distances. Astro is a quick-commerce e-grocery startup that promises to deliver fresh groceries and essentials to customers within 15 minutes. The company offers 1,500+ SKUs available 24/7 through an app built for accessibility, featuring a three-click checkout, personalized product discovery, and a 15-minute replacement guarantee for damaged or incorrect items. Co-founded by Vincent Tjendra in September 2021, Astro has established 15+ hubs across Jakarta and aims to expand this network rapidly to serve millions of Indonesians. The company plans to use recent funding to expand its geographic reach and grow its team size threefold in 2022. Astro raised US$27 million in a Series A to accelerate expansion. The startup is positioning itself to capture a large and growing e-grocery opportunity in Indonesia, projected to be roughly US$6 billion by 2025. Astro operates a quick‑commerce platform in Indonesia that, since launching in September 2021, offers more than 1,000 products including snacks, fresh fruit, vegetables, and other daily necessities. The service promises 15‑minute delivery and runs 24 hours while complying with government PPKM regulations. Astro currently serves multiple neighborhoods across Jakarta and planned to cover all of Greater Jakarta by December 2021. The company intends to use its recent funding to build and strengthen its technology team and to support operations staff to meet customer demand. Management emphasizes convenience, safety, and competitive pricing as core differentiators in the market. No revenue or user metrics were disclosed in the article.

Team