Better Capital
1600 Duane Ave, Santa Clara, CA, 95054, United States
Overview
Better is a micro venture firm that creates and invests in innovative business which deliver value & impact, and have a strong focus on profitability. Better Labs is our operating portfolio of product businesses that we create and fund and includes ReadyContacts, PicBackMan, DataDoctor, Magik, Simple wall, and Maroun Place.
- Total investments
- 98
- Lead investments
- 20
- Investments · 12mo
- 6
- Active investors
- 1
Sector focus
- Finance
- Financial Services
- Venture Capital
Investment portfolio
- Vaaree
Participated · Series A · Aug 2026
Founded in 2022 by Garima, Varun Vohra and team, Vaaree operates a curated online marketplace offering more than 1.5 lakh home products across décor, furnishings, bed & bath, kitchen and lighting. The company provides an AI-powered product discovery and home styling stack, including its VibeCheck platform that helps users discover products by preference, create moodboards, visualise combinations and shop coordinated looks. Vaaree plans to expand its fulfilment and quality verification centres to bring inventory closer to customers and reduce delivery times, targeting next-day delivery across major Indian cities. The startup has raised a Series A of Rs 65 crore led by Hero Enterprise and Cap Alpha Ventures and counts investors such as Peak XV’s Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures and Kunal Shah. The fresh funding will be allocated to fulfilment expansion, faster deliveries and product discovery/AI investments.
- Smallest.ai
Participated · Series A · Jul 2026
Smallest.ai develops small, specialized voice models designed to mimic human conversational behavior by listening, thinking and speaking simultaneously for near-zero response lag. The company’s models focus on voice-specific nuances such as diverse accents, dozens of languages and robustness in noisy environments. When queries exceed the small model’s knowledge, Smallest.ai routes the request to a larger foundational LLM and briefly places the user on hold to “research” the issue. The startup targets enterprise customer-support and voice companies and lists RingCentral and Truecaller as customers. Smallest.ai was founded in late 2024 and has raised over $21 million in total funding. The current Series A proceeds are being used to advance its small-model approach and scale commercial adoption.
- Plazza
Participated · Series A · Jul 2026
Founded in 2024 by Aman Priyadarshi and based in Bengaluru, Plazza operates a pharmacy-first quick commerce platform that builds neighbourhood pharmacy stores with deep inventory and AI-driven inventory planning. The company promises medicine deliveries within 15–30 minutes and reports that its stores stock more than 40,000 SKUs. Plazza claims prescription fill rates exceeding 95%, versus an industry average of 50–60%. Its GMV grew nearly 27x between June 2025 and March 2026, reflecting rapid demand and expansion. Plazza raised a $1.4 million seed round about 10 months before its $15 million Series A and plans to use the new capital to enhance technology, deepen AI-powered assortment intelligence, build operational capabilities, and expand its pharmacy network into new geographies. The company is focused on improving medicine availability through inventory depth and AI-led planning.
- IPF
Participated · Seed · Dec 2025
Founded in 2024 by Priyadershita Singh and Abhas Mittal, Bengaluru-based IPF offers a community-driven platform for trading lightly used children’s items such as toys, gear, and apparel. The marketplace layers product verification, logistics support, and in-app payments to give parents a safer, more convenient alternative to generic classifieds. By focusing on quality control and trust signals, IPF aims to make circular consumption mainstream for Indian families. The company is channeling new capital into technology upgrades, scalable logistics, and deeper safety checks as it prepares to serve millions of users. Since introducing its in-app payments feature in March 2025, IPF reports “strong traction” and now reaches parents in both metro and non-metro markets nationwide. Future plans include expanding product intelligence capabilities and accelerating parent acquisition in key cities.
- Matters.AI
Participated · Seed · Oct 2025
Founded in 2024 by Keshava Murthy and Harsh Sahu, Matters.AI offers an "AI Security Engineer" that unifies data security posture management, insider-risk detection, data exfiltration defense, and data loss prevention in a single self-learning layer. The platform builds semantic graphs and predictive models to understand how sensitive data behaves, anticipate misuse, and respond autonomously across public clouds, SaaS applications, on-premise systems, and endpoints. It delivers full-stack visibility with real-time data tracing, lineage tracking, and fingerprinting, and supports governance for GenAI tools such as ChatGPT, Gemini, and Copilot. Native integrations are available for Zoho, Snowflake, Salesforce, AWS, Azure, GCP, and Databricks, positioning the company against global competitors like Cyera, Orca Security, and Palo Alto Networks. With the latest funding, Matters.AI plans to intensify R&D in predictive detection, expand its presence in India and the U.S., and scale engineering and customer-success teams focused on regulated industries operating under the DPDP framework. The company has raised a cumulative INR 55 crore (approximately USD 6.2 million) to date, providing capital to accelerate these initiatives.
Team
Vaibhav Domkundwar
CEO
LinkedIn