Attention Insight builds an AI-powered pre-launch design analytics platform that predicts visual attention on websites, outdoor ads and other imagery using a database of more than 30,000 images from eye-tracking studies. The product produces heatmaps, clarity scores, recommendations, comparisons and integrates with Adobe XD, Sketch and a Chrome plugin for designers and marketers. Based on an MIT model, the company reports 90–94% accuracy versus regular eye-tracking studies and has attracted over 5,000 users across the US, German, Scandinavian and other markets. Founded in 2019 and based in Vilnius with a Warsaw branch, the team currently numbers eight people and expects to double in coming quarters. Management says funds will be used to expand into new markets (with a focus on Poland), improve AI/deep-learning models and datasets, develop new features and pursue mobile-device opportunities. The company recently secured a €285K bridge investment and previously attracted €421K from LVPA for R&D and innovation work. Attention Insight is an AI-based platform that analyses product and visual content aesthetics using deep learning trained on eye-tracking data to predict consumer visual attention. Its core product is a SaaS platform that highlights striking or missing design elements and helps marketing teams and media channels make data-driven decisions about visuals. The team is finishing the SaaS build and plans to launch its first product aimed at measuring the effectiveness of visual content on websites. Attention Insight is rolling out into German and Scandinavian markets and has started collaborations with national television channels, news portals, and media planning agencies. Financially, the company disclosed a three-part co-investment of EUR 200,000 and an earlier EUR 50,000 investment from Next Media Accelerator in early 2019, totaling EUR 250,000 in disclosed funding. Investors and partners cited the technology's relevance for media companies and the team's ambition to commercialize AI-driven attention measurement.

Total raised

$217M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2021