Open Circle Capital
Antano Tumėno g. 4-104, Vilnius, Vilniaus Apskritis, LT-01110, Lithuania
Overview
Our Investment Focus We are interested in technology companies in the fields of ICT, robotics and high-tech. We favor teams of professionals comprised or led by serial entrepreneurs with past growth, fundraising and/or exiting experience. We are looking for product building companies that would be high-potential, fast-growth, and ready to conquer foreign markets. Best time to talk us is just after first revenues in the company. Our investment approach 1. It all starts with a conversation where we learn about you and your ambition. 2. In the space of few meetings we are targeting to decide whether to look further. 3. We'll discuss particular terms, ask for more information, and analyse further. 4. The legal part - we know everyone loves it, and, finally, we join your venture.
- Total investments
- 15
- Lead investments
- 7
- Investments · 12mo
- 0
- Active investors
- 1
Investment portfolio
- PIXEVIA
Participated · Equity · May 2024
Pixevia develops AI-powered retail solutions, including Retail Core, a system that uses standard video cameras to deliver insights on customer behaviour, product availability, pricing, advertising effectiveness, and operations. The company launched what it describes as Europe’s first AI-powered autonomous store in 2020 and has continued to refine its autonomous retail technology. Pixevia was founded in 2011 and is led by founder and CEO Mindaugas Eglinskas. Financially, the company recently closed a €340k bridge round extension following a €1.5M funding round in May 2024. The new funding is intended to accelerate global deployments and allocate resources to specific countries. Pixevia is targeting rollouts in Taiwan, Belgium, Italy, and Poland while bolstering its operations across APAC, Europe and the US. The company positions its technology to improve store efficiency and security and to scale retail automation globally. Pixevia provides a technology platform for AI-driven stores that delivers real-time receipts, app-less tap-in/tap-out shopping, and theft protection across multiple store formats. Its system is designed for high-traffic convenience stores, gas stations, container stores and other venues, and blends brick-and-mortar shopping with e-commerce tactics such as 24/7 operation and deep customer-insight analytics. Pixevia launched its first AI-powered store in Europe in 2019 and since 2021 has worked with IKI to develop five autonomous stores. To date 16 stores have opened serving customers in Europe, the U.S., and the Middle East. The company announced €1.5M in new funding to support expansion and further integration with the larger retail market. Planned uses include expansion across the U.S. and Europe, with a focus on the DACH region and new venues such as sports arenas, university campuses, and airports.
- Frontu (formerly Tasker)
Participated · Seed · Oct 2021
Frontu (formerly Tasker) is a Lithuanian FSM SaaS platform that digitizes frontline operations and targets industries including Heavy Equipment, Facility Management, Vending, Security, Utility and HVAC. Founded in 2014 by Arūnas Eitutis, the company has established itself as a leading FSM provider in the Baltic countries and is expanding into Poland. Frontu follows a technician-first approach, using segmented big data to move decision-making to the frontline, speed job execution, and improve customer outcomes. The company is developing AI/ML capabilities and has partnered with Kaunas University of Technology to build a virtual assistant and future autonomous technician guidance powered by AI and big data. Management notes the FSM market is roughly 30% penetrated, indicating significant room for growth as digitization accelerates. The recent financing will be used to hire talent for Polish market analysis and to accelerate product development and market entry.
- Billo
Led · Seed · Oct 2021
Billo operates a platform that lets US e-commerce businesses publish tasks to a community of thousands of video creators to quickly produce authentic product videos. The platform supports editors who can add logos, design elements, and captions, and Billo says final video content costs businesses up to ten times less than traditional agencies. Billo has focused exclusively on the US market and reports revenue growth of more than 10x in the past year. Operating metrics include over 7,000 users and more than 1,000 new customers per month. The team expanded from 15 employees in 2020 to 66 today. The company plans to use the funding to further platform development, accelerate US expansion, and hire. Billo operates a platform that connects e-commerce brands with a community of over 3,000 creator-users who produce paid, influencer-style video ads. Brands publish tasks and creators produce “authentic” video ads; creators have produced over 7,000 videos to date. During the second half of last year the company increased revenue tenfold and continues to add over 400 new customers each month. The startup raised nearly €1 million last year to support product development and team growth. Billo plans to further expand in the US market, develop more platform functionality, and hire international employees while its current team remains Lithuanian.
- Whatagraph
Participated · Series A · Sep 2021
Whatagraph develops an automated tool for monitoring and reporting online marketing performance. The service collects data from social media, e-commerce, and ad-rating platforms and enables marketers with little to no technical knowledge to monitor up to 50 sources and generate automated reports. The product aims to give marketing professionals clear answers on campaign performance without requiring technical expertise. Whatagraph raised $7.2 million in a Series A to accelerate product development and plans to nearly double headcount to just under 200. The company also intends to scale operations in the US and EU. Whatagraph is a SaaS marketing analytics and reporting platform that automatically collects and visualizes data from channels such as Google Analytics, Google Ads, and Facebook Ads to produce shareable client and team reports. Founded in 2015 in Lithuania and scaled out of Amsterdam, the company serves more than 500 international clients including Fila, Colgate, Ogilvy, and Dentsu Aegis. In 2019 it achieved 3.5x revenue growth and doubled headcount, and the team says stability now allows focus on expansion. The product roadmap emphasizes dynamic reporting, data modeling and forecasting, and easier sharing between teams to close the gap between data, insights, and action. With the new funding Whatagraph plans to accelerate product development, penetrate new markets, double its user base, and pursue a Series A. Whatagraph automatically creates presentation-ready infographic reports that visualize Google Analytics and social media data. The platform removes the manual effort of creating analytics reports by producing visual, presentation-ready outputs. The company was founded in 2015 by siblings from Lithuania and is headquartered in Amsterdam after joining the Rockstart accelerator. Clients include well-known brands worldwide such as Heineken, The New York Times, Ogilvy and Berkshire Hathaway. Whatagraph reports average year-over-year growth of up to 250%. The recent €600k investment is intended to prepare the company for a Series A and to fund expansion, including plans to double headcount and grow development and sales/marketing hubs in Klaipeda, Vilnius and Amsterdam, with an expected 300% revenue increase.
- Smart Vision
Led · Equity · Jul 2021
Smart Vision operates B2B and B2C platforms that digitize optics and eyewear retail and automate traditional brick-and-mortar workflows. Its B2B platform connects manufacturers, opticians, and optometrists, automating order placement, manufacturing selection, and delivery. The B2C platform offers virtual try-on via phone or computer, a free home try-on service for up to four frames, and 100% free remote eye checks. The company delivers frames and lenses directly from manufacturers without intermediaries and says its product is “100% Made In EU.” Smart Vision uses developed algorithms to control manufacturing and logistics, speeding production and global delivery. CEO Arūnas Vismantas reports improved processes and steadily growing conversion rates. Financially, Smart Vision recorded €1.8M from Open Circle Capital in January 2021 and raised an additional €600K later in the year, bringing total investment this year to €2.4M; the company plans a Crowdcube campaign targeting €2M and expects crowdfunding to attract a further €5–10M.
Team
Audrius Milukas
Founder and CEO
LinkedIn