Aunt Fannie’s, led by founder & CEO Mat Franken, develops microbiomic household products and essential oil pest products. The company’s portfolio comprises 22 SKUs and it sells in more than 4,000 retailers across the United States and Canada, including Target, Bed Bath & Beyond, H‑E‑B and True Value. The recent financing will be used to accelerate growth of its home cleaning, pest, and personal care lineup and to launch innovations at Natural Products Expo West in early March. Aunt Fannie’s plans to add ten new SKUs to its lineup, which will be available at select retailers nationwide. Kay Hong, a longtime investor, was appointed to the company’s Board of Directors. To date the company has raised $10.5M in funding. Aunt Fannie’s is a Portland, Oregon-based provider of microbiomic cleaning and pest solutions for households, food service establishments, and food manufacturers. Led by CEO Mat Franken, the company offers a family of safe, non-toxic products including Cleaning Vinegar Wipes, Cleaning Vinegar Sprays, Floor Cleaner Vinegar Wash, and Glass & Window Vinegar Wash. Its products are rated “A” by the Environmental Working Group and have been scientifically evaluated on asthma/respiratory, skin allergies and irritation, developmental and reproductive toxicity, cancer, and environmental concern metrics. Aunt Fannie’s products are sold in more than 1,000 retailers nationwide, including Whole Foods, Bed Bath & Beyond, H-E-B Grocery Stores, and Hy-Vee throughout the United States and Canada. The company raised $2.5M in the latest round, bringing total funding to-date to more than $3M. No future product plans or financial projections were disclosed in the article.

Total raised

$8M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2019