CircleUp Investments & Fund Profile

Overview

Investment platform for early-stage consumer brands using machine learning.

Founded

2012

Deals · 12mo

0

Links

Website LinkedIn X (Twitter)

Stage focus

Series A

Geographic focus

United States

Sector focus

Analytics

Financial Services

FinTech

Venture Capital

Investment portfolio

22rounds

LedParticipated

NAME	DATE	SIZE
Partake Foods	Oct 2022Participated	$12 MSeries B
Partake Brewing	Mar 2022Participated	$17 MSeries B
Sanzo	Feb 2022Led	$10 MSeries A
Los Sundays Tequila	Jun 2021Participated	$4 MSeries A
Ohza	Jun 2021Led	$4 MOther Equity
GEM	May 2021Led	$11 MSeed
IQBar	Feb 2021Led	$3 MSeries A
Art of Sport	Sep 2020Led	$6 MOther Equity
Wild Friends Foods	Nov 2018Participated	$4 MSeries A
Heyday	Nov 2018Participated	$8 MSeries A
Liquid I.V	Aug 2018Led	$5 MSeries B
Nom Nom	May 2018Participated	$13 MSeries A
Partake Foods	Oct 2022Participated	$12 MSeries B
Partake Brewing	Mar 2022Participated	$17 MSeries B
Sanzo	Feb 2022Led	$10 MSeries A
Los Sundays Tequila	Jun 2021Participated	$4 MSeries A
Ohza	Jun 2021Led	$4 MOther Equity
GEM	May 2021Led	$11 MSeed
IQBar	Feb 2021Led	$3 MSeries A
Art of Sport	Sep 2020Led	$6 MOther Equity
Wild Friends Foods	Nov 2018Participated	$4 MSeries A
Heyday	Nov 2018Participated	$8 MSeries A
Liquid I.V	Aug 2018Led	$5 MSeries B
Nom Nom	May 2018Participated	$13 MSeries A

22 Items

22

Items

...

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Insights

Time horizon

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Deal Distribution

CircleUp: 22 funding rounds are recorded in the selected participation categories. All available history
Round type	Led deals	Participated deals
Seed	2	1
Series A	4	5
Series B	1	2
Series C+	0	2
Other Equity	4	1

Monthly Deal Activity

CircleUp: 22 deals are recorded across 173 months. All available history
Month	Deals
Jun '12	1
Jul '12	0
Aug '12	0
Sep '12	0
Oct '12	0
Nov '12	0
Dec '12	0
Jan '13	0
Feb '13	0
Mar '13	0
Apr '13	0
May '13	0
Jun '13	0
Jul '13	0
Aug '13	0
Sep '13	0
Oct '13	0
Nov '13	1
Dec '13	0
Jan '14	0
Feb '14	0
Mar '14	0
Apr '14	0
May '14	0
Jun '14	0
Jul '14	0
Aug '14	0
Sep '14	0
Oct '14	1
Nov '14	0
Dec '14	0
Jan '15	0
Feb '15	0
Mar '15	0
Apr '15	0
May '15	0
Jun '15	1
Jul '15	0
Aug '15	0
Sep '15	0
Oct '15	0
Nov '15	0
Dec '15	0
Jan '16	2
Feb '16	0
Mar '16	0
Apr '16	0
May '16	0
Jun '16	0
Jul '16	0
Aug '16	0
Sep '16	1
Oct '16	0
Nov '16	0
Dec '16	0
Jan '17	1
Feb '17	0
Mar '17	0
Apr '17	0
May '17	0
Jun '17	0
Jul '17	0
Aug '17	0
Sep '17	1
Oct '17	0
Nov '17	1
Dec '17	0
Jan '18	0
Feb '18	0
Mar '18	0
Apr '18	0
May '18	1
Jun '18	0
Jul '18	0
Aug '18	1
Sep '18	0
Oct '18	0
Nov '18	2
Dec '18	0
Jan '19	0
Feb '19	0
Mar '19	0
Apr '19	0
May '19	0
Jun '19	0
Jul '19	0
Aug '19	0
Sep '19	0
Oct '19	0
Nov '19	0
Dec '19	0
Jan '20	0
Feb '20	0
Mar '20	0
Apr '20	0
May '20	0
Jun '20	0
Jul '20	0
Aug '20	0
Sep '20	1
Oct '20	0
Nov '20	0
Dec '20	0
Jan '21	0
Feb '21	1
Mar '21	0
Apr '21	0
May '21	1
Jun '21	2
Jul '21	0
Aug '21	0
Sep '21	0
Oct '21	0
Nov '21	0
Dec '21	0
Jan '22	0
Feb '22	1
Mar '22	1
Apr '22	0
May '22	0
Jun '22	0
Jul '22	0
Aug '22	0
Sep '22	0
Oct '22	1
Nov '22	0
Dec '22	0
Jan '23	0
Feb '23	0
Mar '23	0
Apr '23	0
May '23	0
Jun '23	0
Jul '23	0
Aug '23	0
Sep '23	0
Oct '23	0
Nov '23	0
Dec '23	0
Jan '24	0
Feb '24	0
Mar '24	0
Apr '24	0
May '24	0
Jun '24	0
Jul '24	0
Aug '24	0
Sep '24	0
Oct '24	0
Nov '24	0
Dec '24	0
Jan '25	0
Feb '25	0
Mar '25	0
Apr '25	0
May '25	0
Jun '25	0
Jul '25	0
Aug '25	0
Sep '25	0
Oct '25	0
Nov '25	0
Dec '25	0
Jan '26	0
Feb '26	0
Mar '26	0
Apr '26	0
May '26	0
Jun '26	0
Jul '26	0
Aug '26	0
Sep '26	0
Oct '26	0

Sector Breakdown

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

CircleUp: Consumer & Lifestyle is the largest displayed sector by deal count (12 deals). All available history
Sector	Deals
Consumer & Lifestyle	12
Food & Agriculture	12
Health & Life Sciences	9
E-Commerce & Retail	4
Hardware & Robotics	2
Clean Energy & Sustainability	2
Transportation & Logistics	1
Networks, Cloud & Communication	1
Education & Workforce	1
Marketing & Advertising	1
Manufacturing	1

Deal Size Distribution

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

CircleUp: 22 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)	Deals
<$5M	11
$5M-$10M	6
$10M-$25M	5
$25M-$50M	0
$50M-$100M	0
$100M-$250M	0
$250M-$500M	0
$500M-$1B	0
$1B+	0

Deals By Geography

Top 3 of 3 regions; European countries are grouped as Europe.

CircleUp: United States has the largest recorded deal count among the displayed regions (20 deals). All available history
Region	Deals
United States	20
Canada	1
Europe	1

Co-Investors

Bubble size = shared deals

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Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

CircleUp: 20 co-investors are shown, with 301 INC sharing 2 recorded deals. All available history
Co-investor	Shared deals
301 INC	2
Kaya Ventures	2
Lerer Hippeau	2
Agilic Capital	1
Amberstone	1
BAM Ventures	1
Barrel Ventures	1
Baseline Ventures	1
Black Capital	1
Black Star Fund	1
Blueberry Ventures	1
Brainchild Holdings	1
Branch Venture Group	1
Bullish	1
Cambridge Companies SPG	1
Cleveland Avenue	1
Collaborative Fund	1
Convivialite Ventures	1
Cowboy Ventures	1
Crosscut Ventures	1