Bullish
817 Broadway 6th Floor, New York, NY, 10003, United States
Overview
One part Consumer Investment Firm, one part Strategic Creative Agency. Bullish is an early stage consumer investment firm based in NYC. Current and past investments include Peloton, Casper, Harry’s, Warby Parker, Care/Of, Function of Beauty, Hu Chocolate, and Sunday Lawn.
- Total investments
- 21
- Lead investments
- 2
- Investments · 12mo
- 2
- Active investors
- 8
Sector focus
- Consumer
- Fashion
- Financial Services
- Wellness
Investment portfolio
- Silhouette Exchange
Participated · Seed · Mar 2026
Silhouette Exchange is building the first shield exchange on Hyperliquid, a privacy-preserving layer that batches and matches orders off-chain within Trusted Execution Environments (TEEs) and settles them on-chain. By combining off-chain private order matching with on-chain settlement, the platform aims to enable more secure and efficient trading environments for digital assets. The company positions its architecture as hybrid infrastructure that preserves privacy while maintaining on-chain finality. Silhouette raised an $8 million Seed round to accelerate development and expand its privacy-preserving infrastructure. The financing structure included a CLA and a Token Warrant, reflecting a blend of equity-like and token-based capital. The article does not provide revenue, user, or other operating metrics.
- Superstate
Participated · Series B · Jan 2026
Superstate builds tokenization technology and digital transfer agent infrastructure to create on-chain investment products intended to improve liquidity, accessibility, and operational efficiency. The company is commercializing a tokenized fund, the Superstate Short Duration US Government Securities Fund (USTB), for which Invesco Advisers, Inc. is expected to become the investment manager in Q2 2026. Superstate has entered a strategic partnership with Invesco that includes an equity investment from Invesco Private Capital as part of its ongoing Series B. Beyond USTB, Superstate and Invesco plan to collaborate on additional tokenized investment offerings. The partnership signals growing institutional interest in Superstate’s technology and aims to scale its role in modernizing capital markets infrastructure.
- Daisy
Participated · Series B · Sep 2024
Daisy provides national home and small-business technology installation and services, including custom audio/visual, shades, control systems, home security and smart lighting design and installation, plus ongoing support and recurring services. The company operates via franchise locations and has invested in acquisitions to grow its branch operations and market presence. Daisy allocates half of each dollar raised to acquire new businesses and half to build systems that support integration, recruiting, retention, marketing, sales, and its tech stack. In its first year, Daisy has completed its 10th acquisition and opened its seventh franchise location, with leading market positions in California and Florida and additional locations in Connecticut, Colorado, Virginia and Arizona. The company emphasizes servicing clients and franchise partners through long-term support and tools to enhance local-branch operations and customer experience. Daisy provides recurring, consistent home-technology installation and services, including audio/video, security systems, smart lighting, automated shades, home networking, and control systems. The company positions itself as the first national smart-home servicing company and has expanded coast-to-coast with nine locations across five states. It has grown through acquisitions and by onboarding franchise locations in multiple regions. Daisy plans to use new funding to expand its support team, branches, and an innovative branch support center, and to continue M&A and franchising. Financially the company is debt-free, reports a $35 million revenue run rate, and has long-term investment partners. Total invested capital to date is over $20 million in its first year. Daisy provides installation and support services for smart home and small business technology, offering personalized business coaching, dedicated technician support, a 24/7 call center, training tools, marketing support, and recurring service offerings. Led by CEO and founder Hagan Kappler, the company supports integrators across setup and operations and has expanded via franchise conversions and acquisitions. Earlier this year Daisy announced franchising availability and converted Brilliant AV in Southern California and Digital Homes in the Tampa Bay area. The company has acquired integration firms serving Connecticut, Northern California, and South Florida and says it is operating coast-to-coast. Daisy aims to be in at least 16 markets this year with plans for nationwide coverage by 2025. The firm raised new capital to support partner onboarding and to develop its branch support center. Daisy provides home automation products, services, and software designed to help individuals and families use technology in their homes. The company partners with home automation companies, entrepreneurs and technicians to deliver its offerings. Daisy says it is building the first national brand in home automation with clear, simple solutions. Its platform aims to connect families, remote workers, and business owners to one another, best practices, and coaching. The company is led by CEO and founder Hagan Kappler and is based in Newport Beach, CA. Daisy intends to use its Seed funding to expand operations and broaden its business reach.
- Nonco
Participated · Seed · Dec 2023
Nonco builds a 21st-century institutional brokerage combining technology and service with a non-custodial approach that leverages clearing, smart contracts, bilateral settlement and multiple counterparty risk-mitigating mechanisms. Its product suite includes spot, funding, derivatives and structured products, delivered to institutions, corporates and ECPs. Since launching in April, Nonco has executed close to $6 billion in trading volume and reported a 65% average month-over-month growth rate. The firm aims to become a top global digital-asset brokerage and is focused on serving rising institutional demand across the Americas. Nonco spun off from OSL Digital Limited (the Americas division of Hong Kong-based OSL) and OSL retains a minority stake. The leadership team includes former senior executives from OSL, Genesis Global, BTG, Merrill Lynch and RBS, emphasizing crypto and traditional finance experience.
- Goodhood
Led · Seed · Oct 2023
Goodhood is a subscription-based tech company that connects car owners to mechanics for at-home maintenance and repairs. Its Auto Club monthly subscription and mobile app let users browse, book, and manage service appointments. The company is led by founder and CEO Prashant Salla. Future plans for the Auto Club include adding roadside assistance and insurance services and launching a new Auto Club subscription offering. Goodhood says it will use recent funding to develop its technology and operations and to expand into new geographies nationally. The company currently serves customers across Michigan, Texas, and Arizona. FixMyCar operates a mobile-mechanic managed marketplace that brings certified mechanics to a customer's driveway or workplace, offering diagnostics, battery and starter replacement, brake and engine repairs, routine maintenance, and used-car inspections. The company emphasizes convenience with extended hours and weekend availability and promises a 24-month/24,000-mile warranty on parts and labor. FixMyCar positions its service as 20–30% cheaper than dealerships and repair shops due to lower overhead while paying mechanics higher salaries. The company is launching an annual membership program to save customers money and plans a MyCar Marketplace to add towing, washing, and buying/selling/renting cars from customers' driveways. FixMyCar currently operates in Detroit, Dallas, and Houston, with plans to expand soon to Austin and other major metropolitan areas and ultimately nationwide.