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The Venture Codex

Overview

Consumer investment firm and strategic creative agency.

Founded

2010

Deals ยท 12mo

3

Stage focus

Seed
Series A

Geographic focus

United States

Sector focus

Consumer
Fashion
Financial Services
Wellness

Investment portfolio

22rounds
NAMEDATESIZE
USD.AI
Aug 2026Led
$100 MDebt
Silhouette Exchange
Mar 2026Participated
$8 MSeed
Superstate
Jan 2026Participated
$83 MSeries B
Daisy
Sep 2024Participated
$7 MSeries B
Daisy
Jun 2024Participated
$11 MSeries A
Nonco
Dec 2023Participated
$10 MSeed
Goodhood
Oct 2023Led
$3 MSeed
Captain Experiences
Mar 2023Led
$2 MOther Equity
Hello Cake
Sep 2022Participated
$8 MSeries A
Hello Cake
Apr 2022Participated
$3 MOther Equity
Stix
Apr 2021Participated
$4 MSeed
CUUP
Feb 2020Participated
$11 MSeries A
USD.AI
Aug 2026Led
$100 MDebt
Silhouette Exchange
Mar 2026Participated
$8 MSeed
Superstate
Jan 2026Participated
$83 MSeries B
Daisy
Sep 2024Participated
$7 MSeries B
Daisy
Jun 2024Participated
$11 MSeries A
Nonco
Dec 2023Participated
$10 MSeed
Goodhood
Oct 2023Led
$3 MSeed
Captain Experiences
Mar 2023Led
$2 MOther Equity
Hello Cake
Sep 2022Participated
$8 MSeries A
Hello Cake
Apr 2022Participated
$3 MOther Equity
Stix
Apr 2021Participated
$4 MSeed
CUUP
Feb 2020Participated
$11 MSeries A
22
Items
...
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Insights

Time horizon

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Deal Distribution

Bullish: 22 funding rounds are recorded in the selected participation categories.All available history.
Bullish: 22 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed15
Series A08
Series B03
Other Equity13
Debt10

Monthly Deal Activity

Bullish: 22 deals are recorded across 188 months.All available history.
Bullish: 22 deals are recorded across 188 months. All available history
MonthDeals
Mar '111
Apr '110
May '110
Jun '110
Jul '110
Aug '111
Sep '110
Oct '111
Nov '110
Dec '110
Jan '121
Feb '120
Mar '120
Apr '120
May '120
Jun '120
Jul '120
Aug '120
Sep '120
Oct '120
Nov '120
Dec '120
Jan '130
Feb '130
Mar '130
Apr '130
May '130
Jun '130
Jul '130
Aug '130
Sep '130
Oct '130
Nov '130
Dec '130
Jan '140
Feb '140
Mar '140
Apr '141
May '140
Jun '140
Jul '140
Aug '140
Sep '140
Oct '140
Nov '140
Dec '140
Jan '150
Feb '150
Mar '150
Apr '150
May '150
Jun '150
Jul '150
Aug '150
Sep '150
Oct '150
Nov '150
Dec '150
Jan '160
Feb '160
Mar '160
Apr '160
May '160
Jun '160
Jul '160
Aug '160
Sep '160
Oct '160
Nov '160
Dec '160
Jan '170
Feb '170
Mar '170
Apr '170
May '170
Jun '170
Jul '171
Aug '170
Sep '170
Oct '170
Nov '170
Dec '170
Jan '180
Feb '180
Mar '180
Apr '180
May '181
Jun '181
Jul '180
Aug '180
Sep '180
Oct '180
Nov '180
Dec '180
Jan '190
Feb '190
Mar '190
Apr '190
May '190
Jun '190
Jul '190
Aug '191
Sep '190
Oct '190
Nov '190
Dec '191
Jan '200
Feb '201
Mar '200
Apr '200
May '200
Jun '200
Jul '200
Aug '200
Sep '200
Oct '200
Nov '200
Dec '200
Jan '210
Feb '210
Mar '210
Apr '211
May '210
Jun '210
Jul '210
Aug '210
Sep '210
Oct '210
Nov '210
Dec '210
Jan '220
Feb '220
Mar '220
Apr '221
May '220
Jun '220
Jul '220
Aug '220
Sep '221
Oct '220
Nov '220
Dec '220
Jan '230
Feb '230
Mar '231
Apr '230
May '230
Jun '230
Jul '230
Aug '230
Sep '230
Oct '231
Nov '230
Dec '231
Jan '240
Feb '240
Mar '240
Apr '240
May '240
Jun '241
Jul '240
Aug '240
Sep '241
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
Mar '250
Apr '250
May '250
Jun '250
Jul '250
Aug '250
Sep '250
Oct '250
Nov '250
Dec '250
Jan '261
Feb '260
Mar '261
Apr '260
May '260
Jun '260
Jul '260
Aug '261
Sep '260
Oct '260

Sector Breakdown

Bullish: Consumer & Lifestyle is the largest displayed sector by deal count (13 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Bullish: Consumer & Lifestyle is the largest displayed sector by deal count (13 deals). All available history
SectorDeals
Consumer & Lifestyle13
E-Commerce & Retail10
Networks, Cloud & Communication8
Health & Life Sciences5
Real Estate & Construction4
Crypto & Blockchain4
Fintech3
Media & Entertainment3
Professional Services3
Education & Workforce2
Space & Frontier Tech2
Transportation & Logistics2
Manufacturing2
Travel & Hospitality1
Enterprise Software1
Clean Energy & Sustainability1
Data, Analytics & IT1
AI & Machine Learning1

Deal Size Distribution

Bullish: 22 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Bullish: 22 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M7
$5M-$10M6
$10M-$25M6
$25M-$50M0
$50M-$100M2
$100M-$250M1
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Bullish: United States has the largest recorded deal count among the displayed regions (19 deals).All available history.

Top 4 of 4 regions; European countries are grouped as Europe.

Bullish: United States has the largest recorded deal count among the displayed regions (19 deals). All available history
RegionDeals
United States19
Europe1
Mexico1
Cayman Islands1
Bullish: 20 co-investors are shown, with First Round sharing 5 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Investment Strategy

Bullish: Led accounts for 14% and participating for 86% of round participation.All available history.
Bullish: Led accounts for 14% and participating for 86% of round participation. All available history
CategoryDeals (count)Share (%)
Led314%
Participating1986%
Bullish: Single-lead accounts for 100% and co-led for 0% of lead dynamics.All available history.
Bullish: Single-lead accounts for 100% and co-led for 0% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead3100%
Co-led00%

Team

Brent Vartan

Managing Partner

Brett Andersen

Director, Operations

Mark Toner

Angel Investor

Michael Duda

Managing Partner

Thomas Balderston

General Partner

Zach Lev

Partner