Led · Equity · Jun 2026

Violette Fr was launched in 2021 by French make-up artist Violette Serrat, who previously worked for Dior Beauty and served as global beauty director for Estée Lauder Companies. The brand’s portfolio includes makeup, skincare, haircare and fragrances. In December 2024 the company completed a Series B financing whose amount was not disclosed, and in 2025 it raised an additional $5 million from existing investors. The new capital is earmarked to support the next growth phase and to accelerate international expansion, particularly into the U.S. market. Investors in the recent raise include Silas Capital and Experience Capital as co-leads, alongside Felix Capital, Female Founders Fund, Monogram Capital and Highlander Partners. Public disclosure of the transaction was made via a filing with the U.S. Securities and Exchange Commission.

Led · Series A · Mar 2026

Freestyle makes premium diapers and wipes that pair a patent-pending seven-layer absorbency system with non-toxic, Total Chlorine Free, EWG-Verified materials to protect babies’ sensitive skin while delivering strong leak protection. Founded by parents, the company began as a digitally native brand and has since expanded into Walmart, Target, Whole Foods, Amazon, and other national outlets, quickly building an omnichannel presence. Management highlights robust repeat purchasing and word-of-mouth growth as it captures millennial and Gen Z parents seeking cleaner, higher-performance alternatives to legacy diaper brands. With a recently secured $10 million Series A, Freestyle now plans to deepen product innovation, broaden its portfolio, and invest in supply-chain scale and brand marketing. The capital will also support community-driven initiatives aimed at strengthening customer loyalty. While revenue figures were not disclosed, the company points to rapid retail sell-through and a growing digital customer base as validation of early traction. Overall, Freestyle positions itself to lead the next generation of skin-conscious, performance-driven baby care.

Led · Series A · Dec 2025

YSE Beauty develops premium, clinically tested skincare formulated to tackle concerns such as hyperpigmentation, uneven tone, hydration and glow for women aged 35 and older. Inspired by founder Molly Sims’ personal skin journey, the company spent more than three years in R&D before launching in 2023 with a lineup of multi-functional products like the award-winning Your Favorite Ex Exfoliating Pads and Wide Awake Brightening Eye Cream. The brand entered retail in June 2025 through an exclusive partnership with Sephora and is now preparing to roll out across all Sephora doors in the U.S. In 2025 the company achieved 120% revenue growth and projects more than 80% growth in 2026, which would lift annual sales to nearly $30 million. YSE plans to channel new capital into accelerating Sephora expansion, broadening its e-commerce footprint and advancing product development. Its marketing leverages Sims’ large, loyal community and her network of dermatologists, estheticians and makeup artists to keep the brand highly engaged and conversation-driven. Multiple beauty industry accolades, including awards from Allure, Good Housekeeping and Business of Fashion, reinforce the brand’s credibility and consumer appeal.

Led · Equity · Mar 2025

Business & Pleasure Co. began as an umbrella passion project and has expanded into a lineup of luxury outdoor products that blend classic elegance with modern ease-of-use. The company’s core offering started with a beach umbrella and now includes anchor pieces and accessories designed to enable cohesive outdoor and home aesthetics. Historically DTC, B&P is building a robust wholesale network with over 400 retailers globally and a growing roster of hospitality partners, including Four Seasons, Belmond, The Colony Hotel, and Soho House. The brand operates two retail locations in Laguna Beach and Malibu, California. Future plans highlighted in the article include expanding trade and hospitality sales, investing in e-commerce and brand marketing (including collaborations), opening multiple national and international retail locations, and growing a Margaritaville license program with additional Amazon distribution. Newly raised capital is positioned to help the company meet accelerated demand and fuel expansion across categories and channels.

Led · Series B · Oct 2024

Hello Cake is a sexual wellness brand whose product line includes prescription medication, supplements, lubricants and devices sold through retail and direct channels. Its products are available nationwide at Target, Walmart, CVS, Walgreens, Rite Aid, Amazon and hellocake.com. The company says it has more than doubled its retail footprint from 2023 to 2024 and plans to scale presence across all major retailers and Amazon. Hello Cake announced the acquisition of Trigg Laboratories, including the Wet brand, to vertically integrate manufacturing, IP ownership and product innovation; Trigg will continue operating under its name with Simone Buntin remaining as COO of the Las Vegas operation. Management expects vertical integration to increase profitability, accelerate product innovation and bring new products to market faster; integration is expected to be completed within 90 days. Hello Cake has raised over $36 million in total funding to date and is expanding its executive team to support retail, digital and telehealth growth. Cake offers a portfolio of sexual wellness products — lubricants, condoms, toys and hygiene items — that are now stocked in major retailers and online marketplaces. The company currently has five products in physical store locations and is available on Amazon, Thrive Marketplace and UrbanOutfitters.com. Cake recently expanded retail placements, adding four products to CVS and increasing Walmart SKUs from four to 11. The brand grew 200% year over year between 2021 and 2022. Cake has hired Dollar Shave Club’s former Chief Innovation Officer Fadi Mourad to lead product innovation and former SmartyPants executive Christina Komen to head retail sales. The company plans to deploy new capital toward continued retail expansion and product innovation, and expects an additional major retailer to carry Cake in 2022 and 2023. Cake sells lubricants, condoms, massagers and enhancers and operates a direct-to-consumer store with nearly 20 products. The brand expanded into Walmart last year and has now launched into Target, putting products in more than 5,000 stores combined. Between February 2021 and February 2022 Cake recorded over 500% revenue growth and sees a 40% repeat purchase rate. Founders Hunter Morris and Mitch Orkis started the company after identifying an unaddressed opportunity in sexual wellness and emphasize education and a non-embarrassing, fun brand tone. Cake has implemented color-coded product experiences and encourages mix-and-match usage. The company plans to double down on retail and build an omnichannel presence while using new funding to cover inventory, marketing, team build-out and new partners. Cake is a sexual wellness brand that sells specialty lubricants, toys, and sexual hygiene products designed for specific types of sexual enjoyment. Its products are made from high-quality ingredients, inspired by real individuals, and tested across the spectrum of sexual preferences before launch. The company offers a satisfaction guarantee and sells direct-to-consumer at hellocake.com with select products available at Walmart. Cake reports that 84% of its customers directly attribute the brand to leading to a better sex life and cites notable retail traction within nine months. Funding now totals $5.7 million after a new Seed round, and the company plans to dedicate the new capital to product development, scaling e-commerce, and expanding distribution into new retail channels. Leadership frames the brand as removing shame and confusion from sexual-wellness shopping by making products simple, clear, and approachable. Cake is a sexual wellness company based in Los Angeles that launched its first product line of premium lubricants and pre- and post-sex cleansing wipes. The inaugural lubricant line includes Motion Lotion (a moisturizing cream for solo penis play), Tush Cush (a light water-based jelly for beginner anal play), Toy Joy (a non-drip water-based jelly for toy play), Backside Slide (an ultra-slide silicone lubricant for anal play), and Get Naked (an organic aloe-based lubricant ideal for vaginal play). The company also offers Feel Fresh cleanliness wipes intended for pre- and post-sex clean up. All products are formulated free from alcohol, parabens, dyes, sulfates, and added fragrances. Cake says its formulations are informed by feedback from couples and individuals with varying sexual preferences to better suit users' bodies. The product line is available at hellocake.com, and the company said it will use seed financing to develop additional offerings and expand the team.