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Sugar Capital

220 Halleck Street Suite G150, San Francisco, CA, 94129, United States

Overview

Investment firm focused on brands and technology for future commerce.

Founded

2020

Deals ยท 12mo

0

Links

WebsiteLinkedIn

Stage focus

Seed

Geographic focus

United Kingdom
United States

Sector focus

Finance
Financial Services
Venture Capital

Investment portfolio

22rounds
NAMEDATESIZE
Lucky Energy
Mar 2025Participated
$14 MSeries A
Lucky Energy
Sep 2024Participated
$12 MSeries A
Motion
Sep 2024Participated
$30 MSeries B
Motion
Sep 2024Participated
$30 MSeries B
Nostra AI
Sep 2024Participated
$9 MOther Equity
Remark
May 2024Participated
$10 MOther Equity
Kahani
Oct 2022Led
$4 MSeed
Fondue
Sep 2022Participated
$11 MSeed
Bounty
Aug 2022Participated
$5 MSeed
Locket
Aug 2022Participated
$10 MSeed
Reflex
Jun 2022Participated
$5 MSeed
Hello Cake
Apr 2022Participated
$3 MOther Equity
Lucky Energy
Mar 2025Participated
$14 MSeries A
Lucky Energy
Sep 2024Participated
$12 MSeries A
Motion
Sep 2024Participated
$30 MSeries B
Motion
Sep 2024Participated
$30 MSeries B
Nostra AI
Sep 2024Participated
$9 MOther Equity
Remark
May 2024Participated
$10 MOther Equity
Kahani
Oct 2022Led
$4 MSeed
Fondue
Sep 2022Participated
$11 MSeed
Bounty
Aug 2022Participated
$5 MSeed
Locket
Aug 2022Participated
$10 MSeed
Reflex
Jun 2022Participated
$5 MSeed
Hello Cake
Apr 2022Participated
$3 MOther Equity
22
Items
...
Browse all public portfolio deals

Insights

Time horizon

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Deal Distribution

Sugar Capital: 22 funding rounds are recorded in the selected participation categories.All available history.
Sugar Capital: 22 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed29
Series A03
Series B02
Other Equity15

Monthly Deal Activity

Sugar Capital: 22 deals are recorded across 74 months.All available history.
Sugar Capital: 22 deals are recorded across 74 months. All available history
MonthDeals
Sep '201
Oct '200
Nov '200
Dec '200
Jan '210
Feb '210
Mar '210
Apr '210
May '210
Jun '212
Jul '212
Aug '210
Sep '210
Oct '210
Nov '212
Dec '211
Jan '220
Feb '220
Mar '221
Apr '222
May '220
Jun '221
Jul '220
Aug '222
Sep '221
Oct '221
Nov '220
Dec '220
Jan '230
Feb '230
Mar '230
Apr '230
May '230
Jun '230
Jul '230
Aug '230
Sep '230
Oct '230
Nov '230
Dec '230
Jan '240
Feb '240
Mar '240
Apr '240
May '241
Jun '240
Jul '240
Aug '240
Sep '244
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
Mar '251
Apr '250
May '250
Jun '250
Jul '250
Aug '250
Sep '250
Oct '250
Nov '250
Dec '250
Jan '260
Feb '260
Mar '260
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Sugar Capital: E-Commerce & Retail is the largest displayed sector by deal count (12 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Sugar Capital: E-Commerce & Retail is the largest displayed sector by deal count (12 deals). All available history
SectorDeals
E-Commerce & Retail12
Networks, Cloud & Communication7
Enterprise Software5
Health & Life Sciences5
Social & Community Platforms4
Consumer & Lifestyle3
Marketing & Advertising3
Government & Defense2
Data, Analytics & IT2
Manufacturing2
Media & Entertainment2
Food & Agriculture2
AI & Machine Learning2
AR/VR1
Professional Services1
Developer Tools1

Deal Size Distribution

Sugar Capital: 22 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Sugar Capital: 22 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M9
$5M-$10M5
$10M-$25M6
$25M-$50M2
$50M-$100M0
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Sugar Capital: United States has the largest recorded deal count among the displayed regions (19 deals).All available history.

Top 3 of 3 regions; European countries are grouped as Europe.

Sugar Capital: United States has the largest recorded deal count among the displayed regions (19 deals). All available history
RegionDeals
United States19
Europe2
Canada1
Sugar Capital: 20 co-investors are shown, with Brand Foundry Ventures sharing 4 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Sugar Capital: 20 co-investors are shown, with Brand Foundry Ventures sharing 4 recorded deals. All available history
Co-investorShared deals
Brand Foundry Ventures4
Lerer Hippeau3
Selva Ventures3
Abstract Ventures2
Bessemer Venture Partners2
Costanoa Ventures2
Headline2
Imaginary Ventures2
Indicator Ventures2
Inovia Capital2
RiverPark Ventures2
Shopify2
Silas Capital2
Stripe2
Threshold Ventures2
20VC1
7percent Ventures1
Accel1
Active Capital1
Alpha Edison1

Investment Strategy

Sugar Capital: Led accounts for 14% and participating for 86% of round participation.All available history.
Sugar Capital: Led accounts for 14% and participating for 86% of round participation. All available history
CategoryDeals (count)Share (%)
Led314%
Participating1986%
Sugar Capital: Single-lead accounts for 67% and co-led for 33% of lead dynamics.All available history.
Sugar Capital: Single-lead accounts for 67% and co-led for 33% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead267%
Co-led133%

Team

Brian Sugar

Founder & Partner

Krista Moatz

Managing Partner