Participated · Series A · Mar 2025

Lucky Energy produces better-for-you energy drinks that contain only five ingredients, feature maca and beta-alanine for focus and endurance, and deliver 0 sugar, 0 calories and no artificial additives. The company’s products have gained strong consumer traction, highlighted by the viral sell-out of its Black Label line sold exclusively online. Lucky Energy is now stocked in more than 15,000 retail locations nationwide and plans to enter Walmart, Sheetz and Cumberland Farms in December. Sales are on track to double year-over-year, underscoring the brand’s momentum within the $100 billion energy-drink market. To accelerate growth, the firm has assembled a seasoned leadership team that now includes former Red Bull North America CEO Dan Ginsberg and new board members from Paine Schwartz Partners. Lucky Energy markets primarily through its website, TikTok Shops and Amazon while expanding brick-and-mortar distribution. The company positions itself as a modern energy-drink powerhouse for athletes, creators and everyday achievers seeking clean, functional beverages.

Participated · Series B · Sep 2024

Motion provides a creative analytics and research platform that helps creative strategists research ad trends, analyze performance, and generate ideas to improve ad revenue impact. Its tools include visual analysis of top-performing ads, competitor tracking, research workflows, and automated recommendations. Motion released a new product, Creative Research, to enable competitor ad tracking, swipe-file building from Facebook and TikTok, and analysis of media mix, messaging, and landing pages. Since launching in 2021, the company has grown to over 1,000 customers and analyzes more than $6 billion in media spend annually; headcount doubled from 25 to 50 in the last year. Motion recently appointed Dara Denney as Chief Evangelist and is hiring across engineering, product, marketing, customer success, and sales to support expansion.

Participated · Series B · Sep 2024

Motion provides creative strategists with an analytics and research platform that tracks competitors' paid social ads, builds swipe files from Facebook and TikTok, and analyzes media mix, messaging, and landing pages. The company recently released a new product called Creative Research that extends its utility deeper into the research side of ad production. Motion plans to use the $30M Series B to accelerate its product roadmap, deepen analytics and creative research capabilities, and hire across engineering, product management, marketing, customer success, and sales. The round brought Motion's total funding to $42M and was led by Inovia with participation from Threshold Ventures and existing investors Headline, Abstract Ventures, and Sugar Capital. Motion doubled headcount from 25 to 50 in the past year and serves over 1,000 customers in direct-to-consumer, ecommerce, B2B SaaS, and consumer app verticals, with clients including HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge. Customers use Motion to analyze over $6B in media spend annually; the company also announced that YouTube advertising influencer Dara Denney is joining as Chief Evangelist.

Participated · Equity · Sep 2024

Nostra AI builds conversion optimization software for e-commerce brands, using its Edge Delivery Engine™ to make personalized content cacheable and reduce page load times. Its Crawler Optimization improves site experiences for bots and search indexing. Customers include Forever 21, Jones Road, Jolie, BRUNT Workwear, Glamnetic, Cozy Earth, Nood and Open Store storefronts. The company reports over 450 million website visits run through its platform each month and customers have seen north of a 10% lift in revenue from faster pages. With the recent funding, Nostra plans to invest further in R&D for its Edge Delivery Engine™ and Crawler Optimization and expand into the Shopify and Salesforce ecosystems. Nostra AI emphasizes delivering personalized online experiences that boost conversion rates and return on ad spend.

Participated · Equity · May 2024

Remark provides an on-site chat service that surfaces dynamic questions to shoppers, matches them with vetted human experts, and uses those conversations to train AI-powered expert personas and dynamically rewrite site content. If an expert is unavailable, shoppers are routed to an AI persona trained on those experts; experts are matched to users by skill set and locale. The company moved from a cut-of-sale revenue model to a SaaS model that charges a fee based on site traffic, and experts are paid per chat and when their AI persona converts a sale. Remark reported a 10% net revenue gain for partners, 4x revenue growth following a $10M fundraise in 2023, and expanded its expert network from 50,000 to 60,000 while operating a team of 25. The startup says its top 20% of experts earn $60,000–$70,000 annually by working more than 15–20 hours per week. Remark is developing capabilities to generate blog posts recommending products based on expert conversations and later plans to send personalized follow-up emails about user conversations. Remark builds product-guidance tools for online stores that pair shoppers with real-domain experts for live consultations, detailed reviews, and tailored product content. The company operates a community of roughly 50,000 domain experts spanning categories from skincare to mountain biking. Remark says these experts help shoppers feel confident when making purchase decisions and aim to make online retail more human and more profitable for e-commerce brands. Co-founded by Theo Satloff (CEO), Carl-Philip Majgaard and Ian Patterson, the team plans to expand operations, broaden its business reach, and invest in product development. Financially, the company raised $10.3M in funding to support those plans. No additional revenue or user metrics beyond the expert-community size were disclosed in the article.