Shopify
151 O'Connor Street, Ground Floor, Ottawa, ON, K2P 2L8, Canada
Overview
Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. Shopify offers online retailers a suite of services including marketing, customer engagement, payments, and shipping tools to simplify the process of running an online store for small merchants. They launched an application programming interface (API) platform and App Store that allows developers to create applications for Shopify online stores and then sell them on the Shopify App Store. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Shopify currently powers over 800,000 businesses in approximately 175 countries and is trusted by brands such as Tesla, Red Bull, Nestle, GE, Kylie Cosmetics, and many more.
- Total investments
- 21
- Lead investments
- 3
- Investments · 12mo
- 2
- Active investors
- 8
Sector focus
- E-Commerce
- E-Commerce Platforms
- Enterprise Software
- SaaS
Investment portfolio
- Gumloop
Participated · Series B · Mar 2026
Founded in mid-2023, Gumloop offers a model-agnostic, no-code agent-builder that empowers any employee to create AI agents capable of executing multi-step workflows without engineering support. The platform is already used inside organizations such as Shopify, Ramp, Gusto, Samsara, Instacart, and Opendoor, where staff can publish the agents they create, compounding automation across teams. Gumloop’s ease of use and ability to tap whichever foundation model best suits a given task have driven high engagement compared with rival tools like Zapier, n8n, Dust, and Anthropic’s Claude Co-Work. The company’s vision is to make every enterprise “AI native,” and early customer feedback indicates employees adopt the product quickly and use it daily or weekly. With rising enterprise demand, co-founder Max Brodeur-Urbas now plans to build out a dedicated sales organization and expand the engineering team. Gumloop positions its model independence as both a performance hedge and a way for customers to optimize the AI credits they already hold. While the article does not disclose revenue figures, the rapid uptake among marquee customers underscores significant commercial traction.
- Tetra Trust
Participated · Equity · Sep 2025
Tetra Digital Group provides institutional-grade digital asset infrastructure through its subsidiaries Tetra Trust (custody) and Tetra Unity (asset orchestration). The company offers end-to-end solutions for custody, orchestration, and digital currency services with an emphasis on regulatory compliance. Tetra plans to launch a regulated Canadian fiat‑backed stablecoin in early 2026, subject to regulatory approvals, leveraging its custody infrastructure. The proposed stablecoin will be backed 1-for-1 by Canadian dollar reserves held in Canada under Canadian regulatory oversight. Tetra aims to enable reliable, institutional-grade payments and remittances at scale while maintaining Canadian regulatory and consumer-protection standards. The company is inviting additional qualified institutions to join the initiative to help shape Canadian digital payments. Tetra Trust Company is a regulated crypto custodian based in Calgary, Alberta that offers custody and key management for cryptocurrency assets including bitcoin, ether and tokenized securities. It received its Certificate of Registration from the Government of Alberta on July 5, 2021 and launched as Canada’s first qualified custodian for cryptocurrency assets. Tetra aims to provide a Canadian-based regulated custody solution to service providers, ETFs, trading platforms, investors and fiduciaries, addressing a market previously limited to U.S. providers and unregulated Canadian custodians. The company emphasizes secure key management to mitigate the risk of theft and loss. Tetra estimates the Canadian market for crypto custodial services is in the tens of billions of dollars and aims to have more than a billion dollars’ worth of assets under management by the end of 2021. Leadership cited in the announcement includes CEO Eric Richmond and board chair Jenna Kaye.
- Sanity
Participated · Series C · May 2025
Sanity offers a content operating system (COS) that enables businesses to manage, optimize, and scale content workflows across web, product data, media, IoT, and other applications. Its product suite includes Sanity Studio, Content Lake, App SDK, Compute + AI, recent additions like Canvas (an AI writing tool), and a Media Library. The company targets engineering teams seeking to unify and automate content across business applications. Sanity was founded in 2018 and is headquartered in San Francisco and Oslo, serving customers such as Burger King, Expedia, Riot Games, and Morning Brew. The company is focused on expanding its platform globally and developing AI-powered features, including agentic automation and support for developer ecosystems. It is also investing in community growth, including a transition from Slack to Discord and staging its inaugural developer conference. Sanity is a platform for structured content with an API-first approach, an open-source editor, and a focus on developer experience. The product lets teams treat content as data so it can be programmed, shaped, and authored from a single source of truth and delivered across channels. Sanity serves thousands of global brands including Burger King, AT&T, Puma, Unilever, National Geographic, and Condé Nast. Since its launch in 2017 the company has emphasized customizability for complex projects and integration with modern developer stacks. Recently Sanity launched Sanity Connect for Shopify to operate with Shopify’s Hydrogen and Oxygen headless commerce framework, enabling immersive product stories, rich media, embedded product content, 1-click ordering, and cross-channel promotions. The company is dual-headquartered in San Francisco and Oslo and is backed by investors such as ICONIQ Growth, Threshold Ventures, Lead Edge Capital, Heavybit, Alliance Venture, Monochrome Capital, and notable angel investors. Sanity builds a headless content platform that lets companies store and repurpose content and data as a flexible, programmatic "content lake" for use across multiple endpoints. The product is developer-oriented and aims to break down silos between marketing, product and engineering teams by making content usable across channels. Customers named in the article include National Geographic, Puma, InVision, Datastax and Brex. Sanity reports almost 100,000 developers, marketers, content creators and product professionals using the platform, with 30,000 active users (roughly double the active users since October). The company is split between San Francisco and Oslo, with CEO and co-founder Magnus Hillestad based in San Francisco. The team is exploring further extensibility such as enabling translations between audio and printed content and expanding into other media types. Sanity provides a developer-focused content platform and set of tools for structuring, creating, managing and delivering dynamic content across multiple digital surfaces. Its SaaS product treats content as data and gives developers APIs and systems to control how content is created, input and presented. The company targets organizations that need regularly updated, non-static digital experiences, spanning e-commerce front ends, publishing, interactive configurators and specialized workflows like emergency medical training materials. Sanity reports about 25,000 customers, including Conde Nast, National Geographic, Sonos, Brex, Figma, Cloudflare, Mux, MIT and Nike. The product originated at an Oslo agency and was spun out by founders Even Westvang, Magnus Hillestad, Oyvind Rostad and Simen Svale Skogsrud; part of the team relocated to the Bay Area to integrate more deeply with the tech ecosystem. The company is using recent funding to fuel its growth and expand its developer-focused platform.
- Gorgias
Participated · Series C · May 2024
Gorgias consolidates customer conversations across channels into a unified CX platform and integrates with Shopify, Loop Returns, Recharge and 100+ e-commerce tools. Trusted by over 15,000 e-commerce brands, including Steve Madden, Olipop, Glamnetic, TUSHY, and Marine Layer, it aims to turn CX into a revenue-generating channel. Its suite of AI features, such as Automate, provides instant, on‑brand answers and differentiates the company from rivals. Gorgias plans to expand those AI tools and launch AI Agent, a fully autonomous AI teammate built on brands’ own knowledge bases, data, and integrations. AI Agent—launched in July after a beta—can instantly answer tickets, perform actions in other apps, match a brand’s tone, and enable smooth human hand-off; Psycho Bunny’s beta automated more than 25% of email tickets while achieving higher CSAT. The funding will be used to scale and deepen the company’s AI capabilities and feature set. Gorgias provides a helpdesk platform that consolidates customer support channels for online stores, handling live chat, email, phone, SMS, messaging apps and social media. The six-year-old company serves more than 10,000 online stores and has 245 employees across offices in San Francisco, Paris, Toronto, New York City, Sydney, Belgrade and Charlotte. Gorgias says it has twice as many customers as at Series B and that its annual recurring revenue and valuation have more than doubled since late 2020. The company is monitoring cash burn, has slowed go-to-market hiring, and assessed cost cuts to use cash on hand more prudently. It will use the new funding to accelerate development of an Automation Add-on (to deflect repetitive tickets) and a forthcoming Revenue Add-on to identify customers likely to generate further revenue. Gorgias provides a customer support platform for e-commerce businesses that automates responses to common inquiries and gives support teams tools to reply more quickly and upsell. The product integrates customer communications into a single app for merchants. The company says it supports more than 4,500 stores, including Steve Madden, Timbuk2, Fjällräven, Marine Layer, Ellana, Electrolux and Sergio Tacchini. Revenue has grown 200% this year, driven by increased online orders during the pandemic. The founding team includes CEO Romain Lapeyre and CTO Alex Plugaru. Gorgias has expanded its headcount from about 30 people to more than 100 this year. It plans to use the new capital to continue hiring—particularly on the engineering side—to develop additional automation for the platform. Gorgias builds AI-driven customer service and support software that integrates with platforms like Shopify to automate routine questions and surface data-driven responses for agents. The product automates basic inquiries (e.g., “What’s my tracking number?”) and provides tools to help representatives respond faster and upsell. Gorgias positions customer-service teams as sales associates, enabling clients to monetize support interactions; Groovelife pays commissions based on upselling and Steve Madden uses automation for roughly 20% of tickets. The company serves about 2,000 customers. Co-founders Romain Lapeyre (CEO) and Alex Plugaru (CTO) are leading product development. Gorgias plans to use its latest funding to add new features and recruit more merchants. Gorgias builds a helpdesk that combines machine learning with integrations (Salesforce, PayPal, etc.) to automatically suggest how agents should resolve support requests. Agents can approve suggested resolutions to close tickets, enabling support at scale. The company started as an add-on customer-support product and has grown to 11,000 users. Customers include Classpass, Plated and Stripe. Co‑founded by Romain Lapeyre (CEO) and Alex Plugaru (CTO), Gorgias was accelerated in Techstars NYC in 2015. The company raised $1.5M in seed funding and plans to use the proceeds to hire new people and continue building the product.
- Flexport
Led · Convertible Note · Jan 2024
Flexport builds an end-to-end logistics technology platform and provides technology and services for global businesses. In May the company bought the assets of Shopify Logistics, including Deliverr. CEO Ryan Petersen said the team has made massive progress toward returning Flexport to profitability and is focused on building a long-term sustainable business. Management has emphasized strengthening the company's cash position and described its balance sheet as a "fortress" while navigating uncertain global trade. To date Flexport has raised about $2.66 billion in equity and debt. Its most recent financing from Shopify was provided as an uncapped convertible note for $260 million. Flexport Capital offers businesses flexible working capital tied to shipments processed on the Flexport Platform, using logistics data, purchase order information and inventory‑in‑transit to assess working capital needs. Its financing product serves customers across industries such as retail, industrial manufacturing and electronics. The unit has expanded geographically and in product scope, adding loan offerings in 2022 to Canada, the U.K., the Netherlands, Belgium and Luxembourg. Since its inception in 2017, Flexport Capital has financed over $1 billion in invoices for more than 500 importers and exporters across 20+ countries, and its portfolio size grew 149% year‑over‑year. The business is integrated into the broader Flexport Platform, which helped move nearly $19 billion of merchandise across 112 countries in 2021. Flexport Capital plans to use new capital to continue building its financing product, invest in client growth, support geographic expansion and develop new products. Flexport is a platform for global logistics that provides technology and services to help buyers, sellers, and logistics partners move goods. The company reported that revenue more than doubled in 2021 and that it moved nearly $19 billion in gross merchandise across 112 countries. Flexport plans to use new capital to accelerate development of its technology platform, expand into new geographies and markets, and further build an efficient, transparent logistics ecosystem. It also intends to invest in and partner with new companies in the logistics tech space to improve resilience and visibility in supply chains. The company frames its mission around making global trade easy for everyone and addressing systemic issues exposed by the pandemic. Flexport is based in San Francisco. Flexport offers full-service air and ocean freight forwarding and supply-chain management, positioning itself beyond simple price-comparison freight marketplaces. The company has begun chartering its own aircraft and says it operates four warehouses worldwide. Last year Flexport generated $471 million in revenue, up from $224.8 million in 2017, and reports some customers spend more than $10 million annually. CEO Ryan Petersen told Forbes the company employs 1,066 people across 11 offices and four warehouses, while its site lists 600 employees. The roughly 5.5-year-old company aims to compete directly with carriers such as DHL, FedEx and UPS. Flexport provides businesses with global logistics services including air freight, ocean freight, trucking, cargo insurance, customs brokerage, and inventory financing. The company secured $100M in funding, with SF Holding joining existing investors. The strategic investment is intended to help Flexport expand its operations in China and worldwide. Founded in 2013 by CEO Ryan Petersen and based in San Francisco, Flexport served more than 15,000 companies in 2017, shipping $3.8B of merchandise between 97 countries. Recently it opened new offices in Los Angeles, Atlanta, and Shenzhen and launched a private air freight service using a dedicated 747 flying twice weekly from Hong Kong to Los Angeles. The company expects to double its warehousing footprint and open new offices in Hamburg, Chicago, Taiwan, and Shanghai in 2018.