Led · Seed · Jun 2026

Kimba develops a sleep system that creates a personalized sleep profile for each user and delivers precisely timed olfactory cues using proprietary water-based and plant-derived scent formulations. Its device continuously monitors biometric signals—breathing patterns, movement, heart rate variability and stress indicators—via built-in sensors and integrations with wearables such as WHOOP, Oura, Apple Watch, Fitbit and Garmin. An adaptive AI analyzes this data in real time to tailor scent delivery throughout the night with the goal of improving sleep depth, continuity and recovery without drugs or wakeful interruptions. The company sells pre-orders that include a six-month membership, the Kimba device and a six-month supply of personalized scents for $299. Kimba plans to deploy the new funding to support its commercial launch and accelerate its go-to-market efforts.

Led · Seed · Apr 2026

cadootz! launched a debut line of savory crackers in January 2026 in Cheddar, Sea Salt, and Ranch flavors that deliver 5 grams of protein per serving. The crackers are certified organic, gluten-free, kosher, seed oil-free, and made without gums, emulsifiers, artificial dyes, or natural flavors, and are the first cracker to receive the Clean Label Project Purity Award. The brand sold out its first DTC production run in under two hours, reflecting early demand from the founders’ large community. Development began in 2023, and founders Rachel Mansfield and Jordan Carpenter have positioned the brand for wider distribution. cadootz! is available on cadootz.com and Amazon and plans a nationwide retail rollout beginning June 2026, which will include a new family-friendly pack type.

Participated · Equity · Nov 2025

Perelel is a maternal wellness company offering specialized vitamin packs formulated for every stage from pre-conception through each trimester and postpartum recovery. As the first prenatal vitamin brand co-founded by an OB/GYN, its products are grounded in medical expertise and designed to deliver targeted nutrients precisely when they are most needed. The packs evolve with a woman’s changing requirements, providing comprehensive, dynamic nutrition supported by clinical research. Operating in the fast-growing women’s health sector, Perelel aims to reinvent maternal wellness with evidence-based formulations. Following its recent Series B financing, the company plans to expand its product line, invest further in R&D to refine its nutritional solutions, and broaden its global market reach. The fresh capital will also help scale operations and strengthen its competitive position as it pursues ambitious growth.

Participated · Series A · Sep 2022

Hello Cake is a sexual wellness brand whose product line includes prescription medication, supplements, lubricants and devices sold through retail and direct channels. Its products are available nationwide at Target, Walmart, CVS, Walgreens, Rite Aid, Amazon and hellocake.com. The company says it has more than doubled its retail footprint from 2023 to 2024 and plans to scale presence across all major retailers and Amazon. Hello Cake announced the acquisition of Trigg Laboratories, including the Wet brand, to vertically integrate manufacturing, IP ownership and product innovation; Trigg will continue operating under its name with Simone Buntin remaining as COO of the Las Vegas operation. Management expects vertical integration to increase profitability, accelerate product innovation and bring new products to market faster; integration is expected to be completed within 90 days. Hello Cake has raised over $36 million in total funding to date and is expanding its executive team to support retail, digital and telehealth growth. Cake offers a portfolio of sexual wellness products — lubricants, condoms, toys and hygiene items — that are now stocked in major retailers and online marketplaces. The company currently has five products in physical store locations and is available on Amazon, Thrive Marketplace and UrbanOutfitters.com. Cake recently expanded retail placements, adding four products to CVS and increasing Walmart SKUs from four to 11. The brand grew 200% year over year between 2021 and 2022. Cake has hired Dollar Shave Club’s former Chief Innovation Officer Fadi Mourad to lead product innovation and former SmartyPants executive Christina Komen to head retail sales. The company plans to deploy new capital toward continued retail expansion and product innovation, and expects an additional major retailer to carry Cake in 2022 and 2023. Cake sells lubricants, condoms, massagers and enhancers and operates a direct-to-consumer store with nearly 20 products. The brand expanded into Walmart last year and has now launched into Target, putting products in more than 5,000 stores combined. Between February 2021 and February 2022 Cake recorded over 500% revenue growth and sees a 40% repeat purchase rate. Founders Hunter Morris and Mitch Orkis started the company after identifying an unaddressed opportunity in sexual wellness and emphasize education and a non-embarrassing, fun brand tone. Cake has implemented color-coded product experiences and encourages mix-and-match usage. The company plans to double down on retail and build an omnichannel presence while using new funding to cover inventory, marketing, team build-out and new partners. Cake is a sexual wellness brand that sells specialty lubricants, toys, and sexual hygiene products designed for specific types of sexual enjoyment. Its products are made from high-quality ingredients, inspired by real individuals, and tested across the spectrum of sexual preferences before launch. The company offers a satisfaction guarantee and sells direct-to-consumer at hellocake.com with select products available at Walmart. Cake reports that 84% of its customers directly attribute the brand to leading to a better sex life and cites notable retail traction within nine months. Funding now totals $5.7 million after a new Seed round, and the company plans to dedicate the new capital to product development, scaling e-commerce, and expanding distribution into new retail channels. Leadership frames the brand as removing shame and confusion from sexual-wellness shopping by making products simple, clear, and approachable. Cake is a sexual wellness company based in Los Angeles that launched its first product line of premium lubricants and pre- and post-sex cleansing wipes. The inaugural lubricant line includes Motion Lotion (a moisturizing cream for solo penis play), Tush Cush (a light water-based jelly for beginner anal play), Toy Joy (a non-drip water-based jelly for toy play), Backside Slide (an ultra-slide silicone lubricant for anal play), and Get Naked (an organic aloe-based lubricant ideal for vaginal play). The company also offers Feel Fresh cleanliness wipes intended for pre- and post-sex clean up. All products are formulated free from alcohol, parabens, dyes, sulfates, and added fragrances. Cake says its formulations are informed by feedback from couples and individuals with varying sexual preferences to better suit users' bodies. The product line is available at hellocake.com, and the company said it will use seed financing to develop additional offerings and expand the team.

Participated · Seed · Apr 2022

Nowadays produces a crispy plant-based riff on chicken nuggets made from seven ingredients, including pea protein, wheat flour, sunflower oil and yeast and mushroom extracts. The company uses a low-moisture extrusion process to create fibrous whole-cut products that are formed into nuggets now and intended for tenders and cutlets in the future. It partners with Standard Meat to access existing finishing lines and plans its own manufacturing facility capable of producing roughly six to 60 metric tons of meat per day when fully running. Commercial plans include a summer launch of cutlets direct-to-consumer and in select restaurants, expanded foodservice distribution, placement in certain Whole Foods Market stores later this year, and a gluten-free breading debuting this year. Elder would not disclose revenue, but Nowadays reports a repeat purchase rate of over 20% from early direct-to-consumer sales and has products in restaurants in New York and Los Angeles. The company is using recent funding to scale manufacturing, broaden distribution, and accelerate new product commercialization. Nowadays has launched a plant-based nugget positioned as a healthier alternative to conventional processed meat snacks, claiming the product contains just seven ingredients. The nuggets' key ingredients are yellow pea protein (non-GMO, grown in the US), wholewheat flour, sunflower oil, plant-based fibre, yeast extract, and mushroom extract. The company says the product delivers chicken-like flavour and texture, is high in protein, low in sodium, and free of saturated fat and sugar. Founders Max Elder and Dominik Grabinski bring roughly three and a half decades of combined food-industry experience; Grabinski previously worked for ingredient companies including Cargill and DSM, and Elder has advised Nestlé, General Mills and the Bill & Melinda Gates Foundation’s Nutrition Program. Nowadays is organized as a Public Benefit Corporation with social and environmental responsibilities written into its charter. The nuggets are available to order online in California with national shipping planned, retailing at $39.99 for a 2 lb box (about 50 nuggets) and a $29.99 introductory price for first purchasers. The company plans to launch a gluten-free version later this year and add plant-based "chicken" tenders to its lineup.