Participated · Seed · Jun 2021

House of Wise is a female-founded wellness brand that sells originally formulated, full-spectrum organic CBD products focused on helping women manage sleep, sexual wellness, and stress. At launch the company offers five core products—SEX Gummies, SLEEP Gummies, SLEEP Drops, STRESS Gummies, and STRESS Drops—plus curated bundles, all subject to robust third-party testing. Products are certified organic, cGMP, and NSF certified, and were developed with organic farmers, chemists, and an award-winning chef to prioritize efficacy, consistency, taste, and responsibly sourced ingredients. House of Wise sells direct-to-consumer via houseofwise.co and uses a community-driven #WiseWoman affiliate distribution program; at launch the company reported hundreds of women across the country ready to promote the brand. Founder and CEO Amanda Goetz raised a $2M series seed to fund strategy and growth and to position the business at the intersection of community, content, and commerce. The brand emphasizes combating stigma around cannabis and intentionally innovated its distribution model in response to advertising and payment-processing hurdles facing CBD companies.