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The Venture Codex

Overview

Venture capital firm investing in promising personal care and digital compa

Founded

2002

Deals · 12mo

7

Links

Stage focus

Series A
Series B

Geographic focus

United Kingdom

Sector focus

Financial Services
Venture Capital

Investment portfolio

  • Create Wellness

    Participated · Series B · Mar 2026

    Create Wellness is the company behind a leading creatine monohydrate gummy product and positions itself as the category leader across major retail and e-commerce channels. The brand has achieved nationwide retail presence following an October 2025 rollout in Target, The Vitamin Shoppe, and Sprouts and additional distribution in GNC, Wegmans, Amazon, and direct-to-consumer. Create emphasizes product quality—its products are third-party tested for potency by Eurofins and are NSF for Sport Certified. The company has scaled headcount rapidly, growing from five full-time employees in late 2025 to 25 and hiring senior leaders with CPG experience. Create is expanding its product portfolio with a Creatine + Electrolytes format and is rolling that product into its direct channels and an exclusive in-store Target launch. Its stated mission is to make the benefits of creatine accessible to a broader consumer audience.

  • RAS Luxury

    Participated · Series B · Mar 2026

    Founded in 2021 by Shubhika Jain alongside her sister Suramya Jain and mother Sangeeta Jain, RAS Luxury Skincare develops plant-based formulations marketed as premium, farm-to-face products. Its portfolio spans face elixirs, serums, and moisturisers crafted with high-potency essential oils and other nature-derived ingredients. The company reports a three-year revenue CAGR of roughly 75 % and an annual recurring revenue of about INR 100 crore, supported by over 500,000 customers and strong gross margins. With the new capital, RAS plans to accelerate its omnichannel expansion across its DTC website, e-commerce and quick-commerce marketplaces, exclusive brand outlets, hospitality tie-ups, and curated retail stores. Funds will also bolster R&D in active botanical science and the sourcing of farm-grown indigenous ingredients under its Farm-to-Face® approach. Management aims to build RAS into a leading Indian luxury skincare name while selectively expanding internationally.

  • Secret Alchemist

    Led · Seed · Jan 2026

    Secret Alchemist began with ailment-led aromatherapy and essential-oil wellness solutions, but has since repositioned itself as a fragrance-first, ingredient-led perfume brand. Its products emphasize ‘clean’ formulations, full ingredient and allergen transparency, and everyday wearability aimed at emotion and self-expression. Co-founders Samantha Ruth Prabhu, Ankita Thadani, and Akash Valia position the company at the intersection of science-backed aromatherapy and modern perfumery, targeting the largely under-penetrated Indian fragrance market. The company plans to use new capital to broaden its fragrance portfolio, deepen formulation and R&D capabilities, and build leadership and core operating teams. Additional funds will support marketing, brand visibility, and distribution as the team works toward taking an “India-first” fragrance label to global markets. While specific revenue or user figures were not disclosed, sustained backing from institutional investors underscores confidence in Secret Alchemist’s growth trajectory and category-defining potential.

  • indē wild

    Led · Equity · Jan 2026

    indē wild is a beauty brand co-founded by Diipa and Oleg Büller-Khosla that fuses ancient Ayurvedic principles with contemporary scientific formulation to produce skincare and haircare lines. Its flagship Champi Hair Oil has become the top-selling hair oil on Nykaa, surpassing products from Olaplex, L’Oréal and Kama Ayurveda. The company also sells directly to consumers in the US and UK, where items such as Champi Hair Oil, Dewy Lip Treatment and SPF Rose Sun Mist Spray have driven strong growth. indē wild operates a community-centric model that emphasises authenticity and heritage-based ingredients backed by scientific validation. The brand is expanding its retail presence through an existing partnership with Sephora UK and a planned launch at Sephora US. Recent capital will be channelled toward accelerating this international expansion and scaling operations. The company’s investor base now includes Unilever Ventures alongside earlier backers SoGal Ventures and True.

  • SkinInspired

    Participated · Series A · Jan 2026

    Founded in 2022 by FMCG veteran Piyush Jain and dermatologist Dr. Prashant Agrawal, SkinInspired positions itself as an efficacy-led dermaceutical skincare company. Its products are formulated alongside a network of more than 200 dermatologists, undergo clinical testing, and adhere to vegan and cruelty-free standards with full ingredient transparency. The brand reports strong repeat usage across its portfolio, indicating early traction in India’s fast-growing dermaceutical segment. Fresh capital will be channelled into research and product innovation, brand-building initiatives, team expansion, and wider distribution. Prior to its Series A, the company raised roughly $1.5 million in a July 2024 seed round led by Unilever Ventures and other angels. With a cumulative equity haul of about $4.4 million, SkinInspired is now focused on scaling nationally while maintaining rigorous clinical validation of its formulations.

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Team