Aura Funerals digitises and simplifies funeral arrangements and planning, offering online or phone-based services and funeral plan comparisons. Founded in 2019 by David Jameson and Benedict May, the company operates as one of fewer than 30 FCA-regulated funeral providers. Staff called 'Aura Angels' provide personalised support, and the company offers an Aura Circle membership with planning and legacy tools, workshops, and community features. The Aura Circle has about 30k members who share stories and engage in community discussions. Current initiatives include developing digital pre-planning technology, eco-friendly funerals and embedding AI into operations. The business is also focused on growing its end-of-life hub and owned media to reduce acquisition costs and increase brand awareness.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2025