Led · Seed · Jun 2026

Spoon Cereals is a challenger granola and breakfast brand co-founded by Annie Morris and Jonny Shimmin that has spent the past decade building retail traction and winning multiple Great Taste Awards. Its products are stocked in over 1,250 UK locations including Waitrose, Morrisons and Ocado, and in Migros in Switzerland. In December 2025 the company bought an 11,000 sq ft manufacturing facility in Yorkshire, moving from outsourced production to an in-house model to de-risk its supply chain and enable licensing. That operational shift has opened opportunities for co-branded and licensed lines, with signed deals to launch products with Wildfarmed and Myprotein in 2026. Leadership includes chair Justin Cook and recently appointed managing director Simon Hazlett. The company has grown its headcount to 10 and plans to hire around 10 more staff in the next 12 months.

Led · Seed · Feb 2026

Vape Guardian is a London-based technology company that provides real-time vape and THC detection systems. Its smart sensors employ a proprietary 10-point formula to identify exhaled vapor and instantly alert designated staff via SMS, email, or a dedicated mobile app. The hardware is designed to integrate seamlessly with existing fire and security infrastructures, making deployment straightforward for institutional customers. Initial target markets include educational facilities, corporate workplaces, and the aviation sector, where maintaining vape-free areas is critical. Founded by husband-and-wife team Simon and Jean Hassett, the company couples its detection product with educational support materials to promote healthier environments. Proceeds from its recent financing will fund operational scaling and further product development. No revenue or user metrics were disclosed in the articles reviewed.

Led · Seed · May 2025

Loxa is building an insurance marketplace and positions itself around values and sustainability in how it raises capital and selects investors. The team continued operating and selling through the fundraising process, and the company secured a Seed round to support product development, hiring, and growth. Leadership activity during the raise included Erjon joining the business mid-raise, which the company framed as an important signal to the market. Founders and team demonstrated commitment by investing over £700k into the round themselves. Loxa has set ambitious goals for 2026 and described the recent fundraising as the beginning of a longer journey rather than an endpoint.

Led · Equity · Feb 2025

Aura Funerals digitises and simplifies funeral arrangements and planning, offering online or phone-based services and funeral plan comparisons. Founded in 2019 by David Jameson and Benedict May, the company operates as one of fewer than 30 FCA-regulated funeral providers. Staff called 'Aura Angels' provide personalised support, and the company offers an Aura Circle membership with planning and legacy tools, workshops, and community features. The Aura Circle has about 30k members who share stories and engage in community discussions. Current initiatives include developing digital pre-planning technology, eco-friendly funerals and embedding AI into operations. The business is also focused on growing its end-of-life hub and owned media to reduce acquisition costs and increase brand awareness.

Led · Equity · Nov 2022

Here We Flo offers eco-friendly tampons, pads and period-proof underwear that are low-carbon, vegan and organic. The brand positions itself to modernize the $50 billion global sanitary protection category through product innovation and consumer education that destigmatizes periods. Its products are stocked in Tesco, Sainsbury’s, Boots, Holland & Barrett and Superdrug, with its first big-four supermarket listing secured at Tesco in early 2024. Marketing initiatives include a ‘back of short’ sponsorship with Chelsea FC Women and a prior collaboration with Netflix’s Sex Education. The founders emphasize rapid expansion, and the newly raised capital will fund marketing and working capital to accelerate growth. Financially, the company previously raised £1.7 million in angel funding in 2022 and won £1 million of advertising support through Sky’s Zero Footprint Fund.