Avocarrot operates a mobile ad exchange focused on native in-app ads and developer tools to simplify native ad implementation. Its product suite includes Morpheus, a banner-to-native converter that breaks banners into title, icon, call-to-action and visual elements and reassembles them into styled templates. The Exchange supports the IAB OpenRTB 2.3 standard and currently delivers about 200 million ad requests monthly. Avocarrot positions itself as a specialist alternative to larger platforms, aiming to become “the MoPub for native mobile ads” by focusing on app developers across categories rather than game-only or editorial-heavy native players. The company said it will use new funding to expand its business development team in San Francisco, grow R&D in Greece, and market the Exchange. To date it had previously raised $200,000 before the current round.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

May 2015