Led · Seed · Mar 2023

Prescient AI offers an AI-powered platform that delivers media measurement and budget optimization for omnichannel ecommerce brands, using proprietary machine learning models to attribute revenue across the entire media mix. The platform provides daily updates and campaign-level recommendations to improve ROAS and lower customer acquisition costs, and it measures media halo effects to determine how campaigns indirectly impact sales. Its accuracy is not affected by data-privacy restrictions or changes in the business environment. Prescient can connect to channels in minutes — including Shopify, Amazon, Meta, Google, Snap, TikTok and CTV — and within days delivers usable insights about how much revenue each channel and campaign contributes. Brands such as GOOD AMERICAN, HexClad, Cozy Earth and Nood use the platform to predict profitability and maximize advertising revenue. The company raised $10M in a Series A and intends to use the funds to expand its platform and increase sales and media channel integration coverage. Prescient AI offers a marketing attribution platform designed for DTC brands to forecast the impact of ad spend and identify the most effective campaigns. The system leverages probabilistic models to deliver campaign-specific revenue attribution and bespoke insights called "halo effects." Its platform shows how search traffic and direct visits to a brand’s web store are affected by spend across Facebook, TikTok, Pinterest, Snap, YouTube and Google shopping campaigns such as PMAX. The product is now open to DTC brands. The company plans to use the new funding to deploy additional AI capabilities to further empower marketers to optimize ad spend. Prescient was founded by Mike True and Cody Greco and is based in Miami, FL. Prescient AI develops an artificial intelligence-powered marketing simulation and prediction platform that helps eCommerce and D2C companies forecast demand and optimize marketing without storing real customer data. The platform enables clients to run simulations to predict outcomes from actions like running promo codes or increasing social ad spend, and to acquire high-value customers profitably while maximizing existing-customer value. After around a year and a half of operation the company has early beta clients including Boatsetter, SwagUp, and The Snow Agency, and deployed a project for a major record label that predicted a number-one Billboard song with 96.3% accuracy. Prescient emphasizes a consumer-first, cookieless approach as third-party cookies and pixels phase out, positioning itself as a solution for marketers struggling to measure marketing impact. The company has used its recent funding to hire talent including demand-forecasting expert Chris Kang and a VP of Product. Prescient plans to open early access to roughly two dozen more D2C brands starting this fall.

Participated · Seed · Jan 2023

Zurp is a fintech platform built for superfans that offers a rewards program centered on exclusive experiences with creators. Its first product, the Zurp Credit Card, is a secured card launching in Q1 2023 in partnership with Mastercard and sponsored by First Pryority Bank, Member FDIC. Each participating creator will have a co-branded card; fans earn points on use redeemable for exclusive experiences while creators receive a percentage of purchases, creating recurring revenue. Zurp positions the card as a safer, experience-driven alternative for Gen Z and aims to promote financial literacy. The company was founded in 2022 and announced a $5M pre-seed raise to fund creator partnerships and product expansion. It plans to expand into banking options and different tiers of credit cards, and its pipeline of potential creator partners collectively reaches roughly 1B social followers.

Participated · Seed · Aug 2022

Stark offers a suite of accessibility tools that plug into popular design apps (Figma, Sketch, Adobe XD) and browsers (Chrome, Edge, Opera, Brave) to help designers check and fix accessibility issues. The Stark Suite uses automated intelligent analysis and provides seamless fixes for both design and code, surfacing issues like font size, color contrast and missing alt text. The company sells four pricing tiers — a free tier plus paid pro, team and enterprise plans — and positions accessibility as part of a company’s core PSA (privacy, security, accessibility). Stark was conceived in 2017 and formed officially in 2020; the founders are CEO Cat Noone and CTO Michael Fouquet, and Benedikt Lehnert serves as chief design officer. The startup operates a distributed team of 18 employees and says it will hire conservatively, letting market demand guide growth. Stark emphasizes diversity in hiring and reports that a majority of its team identify as disabled, which the company says informs product development. Stark is a New York-based startup that provides accessibility tooling for designers and developers to make products more inclusive for people with visual impairments. Its plugins for Figma, Sketch and Adobe XD include a Contrast Checker, Smart Color Suggestions, eight colorblind simulations, a Colorblind Generator and rapid contrast checking on Adobe XD. The company plans developer integrations (next up: a GitHub integration), continued integrations into common design apps, and to build an end-to-end platform addressing other accessibility needs beyond color and beyond software. Stark has grown quickly since launching its early plugins eight months ago, reporting 300,000 users and a 10,000-member community, with customers including Microsoft, Instagram, Dropbox, Volkswagen, Pfizer, Oscar Health and US Bank. Co-founded by CEO Cat Noone and Michael Fouquet and run remotely with Noone now based in Europe, the team describes the ambition as becoming "the Grammarly for accessibility." To fund that expansion it raised a $1.5M pre-seed round and will use proceeds to build integrations, expand pricing and usage tiers, and continue product development.

Participated · Seed · Jun 2022

Geminus.AI is a physical information technology developer that constructs an AI physical information platform. The platform integrates physics-based simulation, measurement data, and other information sources to create digital performance models for optimization. It is positioned to predict asset degradation and forecast the effects of system changes. The company aims to provide physical-prediction solutions to industrial users. According to reporting, Geminus.AI recently completed a financing event that strengthens its financial position. The disclosed investor in the round is SLB. Geminus.AI provides a physics-informed AI platform that combines physics-based simulations and measurement data to create digital twins. The platform is used to optimize performance and predict the impact of asset degradation and system changes. Its solution can be applied across industries including energy, chemical and material manufacturing, semiconductor manufacturing, and critical infrastructure. The company is led by CEO Greg Fallon and Chief Science Officer Dr. Karthik Duraisamy. Geminus plans to use the new funding to further enhance its physics-informed AI platform and accelerate go-to-market traction. The company closed a $5.9M seed round in June 2022.

Participated · Seed · Mar 2022

CryptoLeague is a web3 tech company and platform where degens and traditional investors come together. The company raised $2.2M in pre-seed funding and intends to use the proceeds to further develop its product and continue assembling its global team. Backers included Gaingels, Great Oaks Venture Capital, Magic Fund, Side Door Ventures, Darling Ventures, Boutique Capital, Florida Funders, and a group of web3-focused super angels. CryptoLeague is based in Wynwood, Miami, FL, and was founded by Rodolfo Saccoman, Gleb Chuvpilo, and Jeff Nuckols. Since closing the pre-seed round the company has ramped up its multinational team to 18 people across the US, Colombia, and Brazil.