AWAKE Chocolate produces functional, caffeinated bites and bars made with Fairtrade chocolate as an alternative to coffee and energy drinks. The brand emphasizes taste and simple ingredients, with offerings free from artificial colors or flavors and several vegan and non‑GMO varieties. AWAKE has scaled rapidly—growing more than 10x since inception—and is approaching $30 million in sales this year. Its products are sold in more than 3,000 locations across Canada (including Shoppers Drug Mart, Loblaws, Bulk Barn, Shell, and Costco) and in 15,000 U.S. food service and vending locations, with a growing retail presence at The Fresh Market, Meijer, and Big Y. Future plans outlined in the announcement include expanding co‑manufacturing partnerships and supplier relationships, deeper R&D and product innovation, team growth, and increased marketing through influencers, ambassador programs, events, and sampling. The company was founded in 2012 and positions itself as the first functional chocolate brand.

Total raised

$6M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2025