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The Venture Codex

Btomorrow Ventures

Globe House, 4 Temple Place, London, WC2R 2PG, United Kingdom

Overview

Btomorrow Ventures (BTV) is the corporate venturing unit of BAT. BAT is building A Better Tomorrow by reducing the health impact of its business by transforming into a truly consumer-centric multi-category CPG company. We are dedicated to partnering with ambitious and passionate entrepreneurs to realise their vision by providing a platform to enhance innovation and accelerate growth.

Total investments
7
Lead investments
3
Investments · 12mo
2
Active investors
4

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
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Investment portfolio

  • Flink Food

    Participated · Equity · Mar 2026

    Founded in 2021, Flink Food operates a network of local fulfilment hubs that enable rapid, app-based delivery of everyday groceries and household items. The company targets high-frequency, top-up shopping missions, offering a curated assortment and average delivery times of roughly 30 minutes. Flink has prioritized operational discipline and cost control, and it now reports profitability at the EBITDA level. Key operating metrics include an average basket size exceeding €45, underscoring strong customer spend per order. Having weathered recent consolidation in European online grocery, the firm intends to open additional hubs in selected German regions in 2026, focusing only on locations that meet strict profitability and density criteria. Its model combines in-house logistics with near-real-time delivery to differentiate itself from traditional e-grocery competitors.

  • one • fıve

    Participated · Series A · Jan 2026

    Headquartered in Hamburg, one.five offers an AI-driven solution that converts technical performance data, regulatory constraints, and consumer preferences into precise requirement profiles for new packaging materials. This data-centric approach is designed to cut R&D waste and shorten time-to-market for sustainable paper-based packaging. The company was founded by Martin Weber, former CFO of vertical-farming unicorn Infarm, and Claire Hae-Min Gusko. Early commercial traction includes collaborations with paper manufacturers Starkraft (a Zellstoff Pöls AG unit) and Grünperga Papier, while it is also cultivating partnerships with converters and global FMCG brands. The recently secured Series A funding will finance further platform development and international operational expansion. Although no revenue or user numbers were disclosed, the company positions itself as a critical technology layer within the packaging supply chain, aiming to deliver market-ready, regulation-compliant materials more efficiently.

  • AWAKE Chocolate

    Led · Equity · Jul 2025

    AWAKE Chocolate produces functional, caffeinated bites and bars made with Fairtrade chocolate as an alternative to coffee and energy drinks. The brand emphasizes taste and simple ingredients, with offerings free from artificial colors or flavors and several vegan and non‑GMO varieties. AWAKE has scaled rapidly—growing more than 10x since inception—and is approaching $30 million in sales this year. Its products are sold in more than 3,000 locations across Canada (including Shoppers Drug Mart, Loblaws, Bulk Barn, Shell, and Costco) and in 15,000 U.S. food service and vending locations, with a growing retail presence at The Fresh Market, Meijer, and Big Y. Future plans outlined in the announcement include expanding co‑manufacturing partnerships and supplier relationships, deeper R&D and product innovation, team growth, and increased marketing through influencers, ambassador programs, events, and sampling. The company was founded in 2012 and positions itself as the first functional chocolate brand.

  • FlexSea

    Participated · Seed · Oct 2023

    FlexSea produces a durable, fully biodegradable seaweed-derived bioplastic intended for single-use packaging. Its material is compostable at home within eight to twelve weeks and biodegrades in soil and marine environments. The company says its production process avoids strong chemicals and high temperatures, and uses seaweed that grows in 45-day cycles without freshwater, arable land, pesticides, or fertilisers. The fresh £2M equity Seed financing will fund growth across its UK and Portuguese teams and support increased in-house R&D. FlexSea plans to invest heavily in equipment and machinery to speed development; the team comprises ten people who will benefit from the funding. The firm has also received £1.3M in grants from Innovate UK and other institutions, bringing total funding to over £3M to date.

  • Feel

    Participated · Series A · Oct 2022

    Feel is a London-based digital health company offering a subscription wellness brand focused on clean-label nutrition products such as vitamin supplements and functional foods. Its formulas are described as innovative and backed by research and science. The company is led by founder and CEO Boris Hodakel. In October 2022 Feel raised funding to support its growth. The business intends to use the proceeds to strengthen its position in existing markets and to expand its products and brand into new international territories. The article identifies no operating metrics beyond the fundraising. Feel develops high‑quality, science-backed vitamin and nutritional supplements sold primarily through a direct-to-consumer subscription model. The company emphasizes potent ingredients with no additives and has seen significant growth in the 12 months prior to the announcement. Feel intends to expand its product range into additional nutrition verticals and to grow its London-based team. Founder and CEO Boris Hodakel leads the business, which has also announced an equity partnership with singer and TV personality Cheryl to work on future products. Financially, Feel reported unaudited gross assets of £0.4m and a net loss of £0.8m for the year ended 31 March 2020. ITV will support Feel with a tailored media campaign across its channels as part of the strategic partnership. Feel is a U.K. direct-to-consumer startup that sells "pure" nutritional supplements in post-box-friendly subscription packages. Its formulas are researched and formulated in-house and the company emphasizes clean, higher-grade ingredients it says are more absorbable and free of fillers. Founder and CEO Boris Hodakel launched Feel after noticing many fillers in retail supplements and regularly updates formulas; its flagship multivitamin is already in its third version. Feel claims 60x growth in its first year and reports about 21,000 active subscriptions. The company says it keeps consumer prices lower by leveraging a direct-to-consumer model despite higher production costs. Investors have highlighted the company's growth and product-line expansion as drivers for its market opportunity.

Team