Redrice Ventures
Unit 103, Tea Building, 56 Shoreditch High Street, London, E1 6JJ, United Kingdom
Overview
The Redrice team invest in purpose driven consumer brands and related tech companies at seed stage
- Total investments
- 15
- Lead investments
- 7
- Investments · 12mo
- 2
- Active investors
- 4
Investment portfolio
- Omni
Participated · Equity · Jun 2026
Omni develops a range of plant-based, vet-formulated dog foods, treats, supplements, dental sticks, shampoos and calming products using novel proteins from yeast, algae and pulses. The company sells dry foods and wet-style meals, training treats, and a portfolio of supplements addressing skin, breath, gut health and weight management. Omni is commercial and growing quickly—founders Guy Sandelowsky and Shiv Sivakumar say annualised sales rose from about £1M to close to £13M and the brand has helped more than 300,000 dogs, with a 130% sales lift and 20,000 new customers after its Dragons’ Den appearance. It is developing LeanPaws, an Ozempic-style weight-loss supplement for dogs; a placebo-controlled trial reported 77% of overweight dogs taking LeanPaws lost some weight, 63% reduced body fat composition, and 42% showed fewer begging behaviors with virtually no side effects. Omni highlights the lower carbon footprint of its recipes—about 73% fewer emissions than standard meat-based dog food—and cites avoided customer CO2e contributions over time. The company plans to use new funding to scale UK retail presence, enter the US market, continue clinical research, and expand the team.
- Manors Golf
Led · Equity · Mar 2026
Manors Golf designs and sells modern, style-forward golf clothing aimed at a younger, fashion-conscious demographic. The company positions its products as versatile enough for the course, the office, and social settings, seeking to refresh golf’s traditional image. Currently, the United Kingdom accounts for more than half of the brand’s sales, while the United States contributes roughly 40 %, underscoring strong traction in two of the world’s largest golf markets. Manors plans to use new capital to accelerate international expansion, deepen product innovation, and launch additional apparel categories. Upcoming community events are also planned to reinforce the brand’s ethos that golf should be fun and pressure-free. With celebrity backing and a growing global footprint, Manors is carving out a distinctive voice in the golf apparel sector.
- Puresport
Participated · Equity · Apr 2025
Puresport is a London-based performance supplement and hydration brand offering hydration blends, adaptogenic mushrooms and creatine. The company plans to launch additional science-backed supplements aimed at supporting endurance, recovery and long-term wellness. It is also building a community-led wellness ecosystem. Puresport says the new funds will be used to accelerate global expansion and roll out new science-led products. The raise brings total investment in the brand to more than £5m. The company was founded by Adam Ashe and Grayson Hart and is now led by CEO Daniel Temm, who joined as COO in 2020 and took the top job earlier this year.
- Untamed
Participated · Series B · Apr 2025
Untamed is a direct-to-consumer subscription cat food brand that delivers shelf-stable, high-meat-content, human-grade wet meals tailored to individual cats. Customers complete a short questionnaire to enable Untamed to create personalised monthly boxes portioned for each cat. The company serves pantry-fresh, easy-to-serve meals and reports delivering to 80,000 cats monthly and having served over 50 million meals since launch. Untamed was started five years ago by co-founders Ben Spicer, Lenny Cordell and Marco Pacifici after adopting an ancestrally inspired diet for their own cats. Its product emphasis is on whole meat and protein-rich recipes designed for obligate carnivores. The company says the fresh funding will boost operations, expand reach, and challenge legacy pet food brands.
- Coopah
Led · Seed · Nov 2024
Coopah provides a run coaching app that delivers personalised training plans, real-time AI-powered workout feedback and motivational support to help runners prepare for race starts. The app is available on the App Store and Google Play and offers subscriptions at £79.99 annually or £14.99 monthly. Led by Pete Cooper and Dan Strang, the company positions its product to improve individual training outcomes through AI-driven insights. Coopah plans to use the new funding to accelerate growth, scale marketing efforts and continue investing in its core product. The company has attracted athlete and industry backers and recently appointed former Strava executive Gareth Nettleton as Chief Marketing Officer, moving him from a board role into an executive position.