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The Venture Codex

Amrock Ventures

21-22 Grosvenor Street, London, W1K 4QJ, United Kingdom

Overview

Amrock Ventures offers flexible and long-term capital to visionary entrepreneurs.

Total investments
4
Lead investments
1
Investments · 12mo
1
Active investors
2

Sector focus

  • Venture Capital
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Investment portfolio

  • Coco Coders

    Participated · Seed · May 2026

    Coco Coders operates a live, instructor-led subscription model that teaches children ages 6 to 14 coding and AI concepts through rotating four-week, theme-based modules. Its lessons connect technical skills to real-world industries and careers while emphasizing problem-solving, creativity, and critical thinking. The company serves students across all 50 U.S. states, the United Kingdom, and more than 10 countries. Coco Coders has grown ARR from $500,000 at the time of a May 2024 raise to $1.5 million two years later. With the new seed funding, it plans to expand curriculum development, grow its teacher network, and deepen school partnerships and school-based programming. The company is increasing its presence in Iowa, Nevada, North Dakota, and South Dakota to accelerate classroom partnerships and outreach.

  • Coopah

    Participated · Seed · Nov 2024

    Coopah provides a run coaching app that delivers personalised training plans, real-time AI-powered workout feedback and motivational support to help runners prepare for race starts. The app is available on the App Store and Google Play and offers subscriptions at £79.99 annually or £14.99 monthly. Led by Pete Cooper and Dan Strang, the company positions its product to improve individual training outcomes through AI-driven insights. Coopah plans to use the new funding to accelerate growth, scale marketing efforts and continue investing in its core product. The company has attracted athlete and industry backers and recently appointed former Strava executive Gareth Nettleton as Chief Marketing Officer, moving him from a board role into an executive position.

  • GoJoe

    Participated · Equity · Jul 2024

    GoJoe offers a gamified employee health and fitness app active in more than 150 countries that uses social accountability to motivate better physical, mental and social health. The product includes gamified virtual team-based challenges, a weighted points system across 50 activities, live tracker maps and the ability to train virtually alongside celebrities and professional athletes. GoJoe also bundles Employee Assistance Programmes and health insurance in a single, centrally managed benefit and aims to break down barriers of location, language, technology and physical ability. Enterprise clients have reported measurable impact: over 61% of users noting a sizeable improvement in physical, mental and social health, with some previously sedentary users increasing activity by up to 800%. The company is working with leading health insurers to quantify effects on incidence, claims and premiums, and integrating with Human Capital Management systems to quantify impacts on reduced absences. GoJoe recently raised £2.4M to increase resources, support growth and widen its reach in the employer market. GoJoe is a hybrid consumer and B2B social fitness app that helps workplaces and brands connect and engage people through wearables, content and team-based challenges. Co-founded by CEO Will Turner and COO Phil Steele, the product socializes everyday solo exercise to help ordinary people stick to fitness and wellbeing journeys. The company collaborated with Stanford University on psychology, data and gamification to build the app. Customers include PwC, PayPal, Experian and Amazon. GoJoe raised £1.2M in its most recent funding round and intends to use the proceeds to accelerate growth and expand operations. To date it has raised over £1.3M from a wider pool of angels and funds including Olympian Alistair Brownlee MBE and individuals from private and NHS healthcare.

  • Deployed

    Led · Seed · May 2023

    Deployed offers a collaborative platform that simplifies writing, editing and publishing Statements of Work for change, procurement, finance, legal, HR and compliance projects. The platform brings multiple stakeholders together in a single place to streamline SOW creation and collaboration. The company serves enterprise clients including Talent Solutions TAPFIN, Randstad Sourceright and Roche. Co-founded by Emma Rees (CEO), Kayleigh Kuptz (COO) and Jamie Gannaway (CPO), Deployed plans to further develop product features and apply assisted writing and generative AI. The company intends to use the new funding to expand new and existing enterprise clients and to increase hiring.

Team