Hellen's Rock
Strada Haga 12, Bucharest, Bucuresti, 011777, Romania
Overview
Hellen's Rock is a single family office with diversified assets under management. Its venture capital fund partners with innovative doers and thinkers who have the know-how and vision to build game-changing companies. Our investments are driven by the overarching goal of inspiring and improving the lives of current and future generations. We support people who share our goal of exploring new ideas to build a more connected world - a world where everyone has access to wellbeing, education, finance and entertainment. The Founder, Sacha Dragic, is a serial entrepreneur from CEE who gained valuable experience in launching a wide range of initiatives before founding the Superbet Group - a European market-leading multi-billion business that attracted one of the world's largest private equity funds - the Blackstone Group - to invest €175 million to accelerate Superbet's global business expansion.
- Total investments
- 6
- Lead investments
- 3
- Investments · 12mo
- 0
- Active investors
- 0
Investment portfolio
- GoJoe
Participated · Equity · Jul 2024
GoJoe offers a gamified employee health and fitness app active in more than 150 countries that uses social accountability to motivate better physical, mental and social health. The product includes gamified virtual team-based challenges, a weighted points system across 50 activities, live tracker maps and the ability to train virtually alongside celebrities and professional athletes. GoJoe also bundles Employee Assistance Programmes and health insurance in a single, centrally managed benefit and aims to break down barriers of location, language, technology and physical ability. Enterprise clients have reported measurable impact: over 61% of users noting a sizeable improvement in physical, mental and social health, with some previously sedentary users increasing activity by up to 800%. The company is working with leading health insurers to quantify effects on incidence, claims and premiums, and integrating with Human Capital Management systems to quantify impacts on reduced absences. GoJoe recently raised £2.4M to increase resources, support growth and widen its reach in the employer market. GoJoe is a hybrid consumer and B2B social fitness app that helps workplaces and brands connect and engage people through wearables, content and team-based challenges. Co-founded by CEO Will Turner and COO Phil Steele, the product socializes everyday solo exercise to help ordinary people stick to fitness and wellbeing journeys. The company collaborated with Stanford University on psychology, data and gamification to build the app. Customers include PwC, PayPal, Experian and Amazon. GoJoe raised £1.2M in its most recent funding round and intends to use the proceeds to accelerate growth and expand operations. To date it has raised over £1.3M from a wider pool of angels and funds including Olympian Alistair Brownlee MBE and individuals from private and NHS healthcare.
- Rolla
Led · Seed · Aug 2023
Rolla is a social fitness platform that helps users track, compete and have fun while working out — outdoors, indoors, and virtually. Founded by CEO Igor Krezic and based in Mostar, Bosnia and Heregovina, the company offers the Rolla One app with features tailored to individual fitness level, preferences, and goals. Rolla One tracks daily fitness activities, allows users to log food intake, and keeps track of overall progress. Users can connect to their devices or other services and monitor health metrics to optimize performance. The company intends to use recent seed funding to expand operations, broaden its business reach, and continue development efforts for the Rolla One app. Rolla closed a €6.3m seed round led by Mate Rimac and Hellen’s Rock.
- The Zero Fund
Led · Seed · Feb 2023
The Zero Fund operates a secure blockchain platform that provides access to fully traceable, high-quality carbon credits and connects public and private stakeholders with local carbon capture initiatives. Its platform gives customers accurate and actionable data to enable transparent and verifiable carbon credit trading. The company is led by founder Jamil Benaballah and is based in Pau, France. The Zero Fund raised €400K in pre-seed funding. The company intends to use the funds to scale up its commercial operations. The financing is intended to support early commercial growth and broader adoption of its traceable carbon credit offering.
- Licenseware
Participated · Seed · Nov 2022
Licenseware develops a platform aimed at giving organizations visibility and governance over software assets and IT licensing costs. The company has been validated by enterprise customers and is described by its investor as mature and competitive in global markets. Licenseware's platform targets software asset management, an area where large organizations can incur unnoticed losses. The company is based in Romania. Public reporting on its financials, user metrics, or prior funding was not provided in the articles.
- ZATAP
Led · Seed · Feb 2022
CollectID develops product-authentication technology that combines encrypted, smartphone-ready NFC tags with secure, immutable NFTs on blockchain to create a digital twin of physical products. The system enables brands and consumers to verify authenticity with a few taps and, according to the article, guarantees a product’s authenticity 100%. CollectID has been adopted by sports clubs and brands, including a contract with Brazil’s Atlético Mineiro to authenticate over 120,000 football jerseys, plus deployments with SCL Tigers, FC Zurich, FC St. Gallen, Young Boys x Sneakerness, ZSC Lions and clients such as vinID, Sneakerness.Market, Ruirosa and Sonra. The St. Gallen-based startup plans to use new capital to accelerate growth in Europe and North America and to expand its presence. CollectID has also signed a long-term agreement with Atlético Mineiro to allow fans to verify and register jerseys in their names and use the garments as a communication channel. The company says it aims to become a leader in linking physical products with the digital world and bringing them into the metaverse.
Team
No current team members are available.