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The Venture Codex

ITV AdVentures

ITV White City, 201 Wood Lane, London, W12 7RU, United Kingdom

Overview

ITV AdVentures is a corporate venture capital firm that supports high-growth businesses and entrepreneurs at all stages of development.

Total investments
2
Lead investments
0
Investments · 12mo
0
Active investors
0
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Investment portfolio

  • Feel

    Participated · Series A · Oct 2022

    Feel is a London-based digital health company offering a subscription wellness brand focused on clean-label nutrition products such as vitamin supplements and functional foods. Its formulas are described as innovative and backed by research and science. The company is led by founder and CEO Boris Hodakel. In October 2022 Feel raised funding to support its growth. The business intends to use the proceeds to strengthen its position in existing markets and to expand its products and brand into new international territories. The article identifies no operating metrics beyond the fundraising. Feel develops high‑quality, science-backed vitamin and nutritional supplements sold primarily through a direct-to-consumer subscription model. The company emphasizes potent ingredients with no additives and has seen significant growth in the 12 months prior to the announcement. Feel intends to expand its product range into additional nutrition verticals and to grow its London-based team. Founder and CEO Boris Hodakel leads the business, which has also announced an equity partnership with singer and TV personality Cheryl to work on future products. Financially, Feel reported unaudited gross assets of £0.4m and a net loss of £0.8m for the year ended 31 March 2020. ITV will support Feel with a tailored media campaign across its channels as part of the strategic partnership. Feel is a U.K. direct-to-consumer startup that sells "pure" nutritional supplements in post-box-friendly subscription packages. Its formulas are researched and formulated in-house and the company emphasizes clean, higher-grade ingredients it says are more absorbable and free of fillers. Founder and CEO Boris Hodakel launched Feel after noticing many fillers in retail supplements and regularly updates formulas; its flagship multivitamin is already in its third version. Feel claims 60x growth in its first year and reports about 21,000 active subscriptions. The company says it keeps consumer prices lower by leveraging a direct-to-consumer model despite higher production costs. Investors have highlighted the company's growth and product-line expansion as drivers for its market opportunity.

  • Carwow

    Participated · Equity · Mar 2022

    Carwow operates an online marketplace and content ecosystem (including Auto Express, evo, Driving Electric and Carbuyer) that helps users find new car deals, compare offers and buy directly from trusted dealers. It also runs a large content arm, including a YouTube channel with over 9.4 million subscribers, and offers data-driven tools for dealers such as lead generation, stock sourcing, e-commerce training, marketing and advertising. The company launched its Sell My Car (SMC) feature in 2021 after acquiring Wizzle and says over 10 million customers have used Carwow since inception; nearly £3 billion of cars were bought through the platform last year and £1.8 billion were listed via SMC. Carwow reported a 56% increase in revenue in H1 as more consumers move online to change their cars. With the new funding it plans to scale the SMC service in the UK, introduce SMC to its German operation in 2025, expand product and engineering teams and invest in new technologies to support dealer partners. Founded in May 2013, the group aims to use its content expertise and dealer footprint to drive its commerce services across Europe. carwow operates an online car marketplace and a growing Sell Your Car division that helps buyers and sellers compare and transact vehicles. The company also produces consumer-facing car reviews and content that drive brand awareness. It reported that its Sell Your Car division grew revenue 600% in six months and enabled £4.75bn of car sales in 2021. Annual group revenues rose 63% year-over-year as the Sell Your Car service scaled. Management is investing further in Sell Your Car technology and team while using new media-for-equity deals to expand consumer awareness. The company says these moves aim to bring more customers to its brand and partners, including in markets such as the UK, Spain and Germany. carwow operates an all‑things‑auto platform and recently launched a ‘Sell Your Car’ service after acquiring Wizzle in June. The Sell Your Car product averages about 900 cars listed on the platform daily within six months of launch. The company says it will use new capital to develop the technology powering the offering, ramp up international expansion, and acquire more users. carwow reports strong growth in its home market and has begun testing the Sell Your Car service in Germany with global expansion as an aim. Financially, carwow has raised just over $150 million across its offerings to date. The company is backed by investors including Balderton Capital, Accel, Vitruvian Partners, Episode1, and Daimler. Carwow operates an online marketplace that lets users choose new cars, set specifications and receive offers from franchise dealers. The platform is designed to simplify buying new cars by aggregating dealer offers. Co‑founded by James Hind (CEO), Alexandra Margolis (Creative Director) and David Santoro (CTO), the company is based in London, UK. Carwow raised a strategic financing round of £25M to support growth. The company intends to use the funds to expand operations and business reach and to continue product development. No operating metrics were disclosed in the article. Founded in late 2010 as a car review aggregator, Carwow pivoted to become a site that streamlines buying a new car by letting consumers research, select and configure vehicles before receiving offers from franchised dealers. Users can compare offers based on price, location, dealer ratings and delivery time and then buy directly from registered ‘trusted’ dealers without haggling. Carwow charges dealers based on the volume of cars they sell through the site and says dealers value its highly qualified leads. More than a third of U.K. new car dealers use the platform; since a 2013 relaunch it has seen over £2 billion of new cars purchased through the site and claims it facilitated around 5% of U.K. consumer new car purchases this year. The company employs 140 people at its central London head office and expanded into Germany last year. Carwow says it will use the new funding to support further international expansion.

Team

No current team members are available.