Founded in 2024 by Munira Al Kadi and Abdulrahman Al Ammar, Aya operates a demand-driven fashion platform that launches trends in real time by testing more than 700 designs each month and producing only items that show clear customer engagement. The company routes manufacturing through a distributed network to enable fast turnaround times and competitive pricing. Aya initially validated its model in the $3 billion abaya market and has since expanded operations, serving over 100,000 customers and growing to more than 60 employees. The startup reported 9x year-on-year growth and plans to use new funding to expand into additional product categories and scale its real-time production model across broader fashion and lifestyle segments.

Total raised

$7M

Funding rounds

1

Latest round

Series A

Latest activity

Apr 2026