B5M operates an independent, unbiased shopping search and data-mining platform across multiple vertical categories, aggregating over 300 million products, product comments and merchant reviews, group-buy deals, and social shopping content. The company provides search and recommendation engines to e-commerce sites, runs its own advertisement network, and distributes content via website, plugin, PC and mobile applications. B5M reports three million unique visitors and 50 million page views per day, and sends about 30 million Chinese consumers monthly to roughly 6,000 e-commerce sites. It has partnerships with major Chinese sites including Sohu, Kaixin, JingDong, Amazon China and Dangdang. With the new funding the company aims to accelerate growth in China’s e-commerce market and become a premier household brand for online shopping search. B5M is a next-generation social shopping search engine that combines product and shopping data with community features to deliver comprehensive, accurate and unbiased search results for Chinese consumers. The company launched a beta site and has indexed over 30 million business-to-consumer products, product reviews, and shopping-related web articles, and aggregates listings from over 200 B2C websites and 100 group-buying sites. B5M also provides e-commerce search and recommendation engines to e-commerce sites and syndicates its search product to third-party websites for traffic monetization. The company was founded by Yeogirl Yun, a serial entrepreneur behind mySimon.com, Wisenut.com, and Become.com. B5M intends to use new capital to continue website development, marketing, and ongoing innovation to improve user experience and conversion.

Total raised

$23M

Funding rounds

2

Latest round

Series B

Latest activity

Oct 2013