Baba is a patient advocacy platform focused on Medicare and Medicare Advantage beneficiaries, pairing each user with a dedicated human advocate—typically a nurse or social worker—who handles insurance issues, scheduling, paperwork, and care coordination. Complementing this personal support, the company offers a phone- and text-based AI companion that delivers daily engagement, reminders, and early warnings when barriers to care emerge, enabling faster advocate intervention. Baba partners with nursing homes, home care agencies, and home health organizations nationwide to introduce its service during care transitions. Since launch, the platform has helped more than 6,000 families navigate complex healthcare journeys. The company is currently enrolling in an IRB-approved clinical study with Johns Hopkins to evaluate clinical and claims outcomes of its model. Proceeds from its recent seed financing will fund expansion of its Medicare-covered services, deepen provider and health-system partnerships, and further embed advocacy throughout the care continuum. Financially, Baba has secured over $6.5 million in seed capital to accelerate these initiatives.

Total raised

$7M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2026