Banzai is an enterprise SaaS Engagement Marketing platform that supports virtual events. Its platform includes Demio, a webinar solution for marketers, and Reach, an audience-acquisition solution that drives new ICP contacts to events. Together these products aim to accelerate marketers’ ROI through audience acquisition, attendee engagement, integrations with existing tech stacks, and metric-driven analytics. Banzai serves thousands of customers, including HubSpot, Square, Microsoft, Thermo Fisher Scientific, ActiveCampaign, TalkDesk, Argyle, and Nutshell. The company says proceeds from the announced investment will enable it to expand further to service its growing roster of customers. The press release was issued from Seattle. Banzai offers a marketing automation platform focused on experiential marketing through webinars and events, designed to help marketers grow audiences and create more engaging experiences. The company serves enterprise customers including Nextiva, Red Hat, DataRobot, and Egnyte, and more than 3,000 additional customers. In the past six months Banzai expanded its virtual event and webinar capabilities through acquisitions of High Attendance and Demio. Management says the company will use new funding to expand service for its growing roster of customers. Banzai states a near-term plan to reach profitability while maintaining a triple-digit growth rate. The company frames its mission around supporting educational experiences that enable professionals to learn, grow, and connect. Banzai offers an end-to-end Event Marketing Automation cloud SaaS platform that streamlines registration, audience targeting, invitations, and attendance for enterprise marketers. Its solution is used by more than 200 companies, including Dell, Google, Microsoft, and Oracle. Customers using Banzai have generated over 30,000 event and conference registrations worldwide. In 2019 the company doubled its topline revenue, supported 1,400 unique customer events, and grew its team by 200 percent. Banzai says it will use new funding to double headcount and expand its product and service offerings in the Event Marketing Automation category. The company positions itself to help marketers prove ROI and simplify the logistical challenges of field and regional events.

Total raised

$122M

Funding rounds

3

Latest round

Equity

Latest activity

Jun 2022