Baton operates a marketplace for small- and medium-sized business acquisitions, offering tools that help sellers prepare listings and buyers underwrite deals quickly. The platform provides a free valuation and Private Listing, and paid plans that deliver reconciled financials, a native data room, and guided support through negotiations. Buyers can browse listings across all 50 states and benefit from higher-quality, verified data compared with traditional listing sites. Baton also partners with lenders, accountants, lawyers, and other professionals to streamline each stage of a transaction. The company reports a 10x higher success rate than previous top solutions, a 70% close rate for sellers, and claims 50% cost savings versus traditional alternatives. With new funding, Baton plans to accelerate growth of its marketplace to support more small business owners through upcoming ownership transfers as baby boomers retire.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2025