Beautified is an iOS-only last-minute booking app for hair, beauty and now fitness services, first tested in New York in 2013. The company was founded by Hannah Bronfman, Annie Evans and Peter Hananel. It announced a $1.2 million seed raise from NEA, Manzanita Capital, Carmen Busquets and various angel investors. Recent product updates include a redesigned app UI, a Yelp-like ratings feature with recommendation scores, personalized filters (hair type and length), gratuity collection, gifting and map-based search. Beautified has expanded into fitness studios with partners such as Barry’s Bootcamp and Body by Simone, and is rolling out an invite-only service in Los Angeles and San Francisco. The company plans further partnerships and broader launches in fall 2014 and early 2015, and push notifications for deals and appointments are planned later in the year.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2014