Manzanita Capital
3rd floor, 43 Great Marlborough Street, London, England, W1F 7JL, United Kingdom
Overview
Manzanita Capital invest in products they love and which they are proud to introduce to new markets. They expect their entrepreneurs to be their partners. They are highly selective when making acquisitions because they lavish individual attention and support on their companies. They use their experience in international retail and branding and their financial expertise and resources to guide their management teams into new products or markets. They aspire to be long term shareholders and believe that active participation at board level builds value.
- Total investments
- 3
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 2
Sector focus
- Finance
- Financial Services
- Venture Capital
Investment portfolio
- SuperOrdinary
Participated · Series B · Oct 2023
SuperOrdinary is a consumer brand accelerator that helps American and European beauty and CPG brands scale on marketplaces like Amazon, sell through social commerce and expand into China. Founded in 2017 after launching in Shanghai, the company now operates offices in Los Angeles, Shanghai and New York and employs about 500 people. Its offerings include Amazon account management, brand protection, creator monetization, livestreaming operations, a digital talent agency, and an e-commerce platform called GalaGala. SuperOrdinary acquired Fanfix to enhance its creator-economy business, which it says has grown 15x year-over-year since the acquisition. The company reported roughly 30% annual revenue growth last year, expects to grow more than 50% this year and reach $350 million in revenue, and anticipates hitting profitability within the next year. It plans to use capital to add U.S. livestreaming and creator-led e-commerce capabilities and to invest in data and digital capabilities, and remains open to opportunistic acquisitions.
- Glossier
Participated · Series A · Nov 2014
Glossier launched in 2014 as a direct-to-consumer beauty brand that grew into an influential 'it-girl' label and reached unicorn status by 2019. After rapid expansion plans — including ambitions for dozens of stores — the company scaled back and now operates about 12 physical stores. It faced setbacks from product reformulations and strategic missteps, leading to layoffs in 2022 and executive turnover, including founder Emily Weiss stepping down from the CEO role in 2022 and later departing the brand in 2025. Under subsequent leadership Glossier pursued wholesale distribution (including a first deal with Sephora) and reorganized its team; Colin Walsh became CEO in September of last year to continue a turnaround. The company reports being more profitable than before, and its most recent financing is a $45 million revolving credit facility secured in June 2026 to support its next phase of growth.
- Beautified
Participated · Seed · Aug 2014
Beautified is an iOS-only last-minute booking app for hair, beauty and now fitness services, first tested in New York in 2013. The company was founded by Hannah Bronfman, Annie Evans and Peter Hananel. It announced a $1.2 million seed raise from NEA, Manzanita Capital, Carmen Busquets and various angel investors. Recent product updates include a redesigned app UI, a Yelp-like ratings feature with recommendation scores, personalized filters (hair type and length), gratuity collection, gifting and map-based search. Beautified has expanded into fitness studios with partners such as Barry’s Bootcamp and Body by Simone, and is rolling out an invite-only service in Los Angeles and San Francisco. The company plans further partnerships and broader launches in fall 2014 and early 2015, and push notifications for deals and appointments are planned later in the year.