BeeLine provides a Bluetooth-connected, handlebar-mounted device paired with a smartphone app that shows only the direct distance and direction to a rider’s destination rather than turn-by-turn directions. The device is cased in ABS plastic and secures to the handlebar with a silicone strap; it can also be attached to a keyring or a bag. The company partners with London industrial design agency Map Project Office. BeeLine targets urban cyclists who want to pick their own path and discover the city. Founded in April 2015 by Mark Jenner and Tom Putnam and based in London, the company intends to use new funds to grow its tech team and expand product capabilities. Financially, BeeLine raised over £500k in seed funding to support these plans.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2016