BentoBox builds mobile-friendly websites and commerce tools for restaurants, giving restaurateurs a controlled online presence. The platform can push website content to third-party platforms like Google and Facebook. BentoBox charges a subscription fee rather than taking transaction cuts and has added revenue-driving features such as gift-card sales, private-event booking, catering orders and on-demand online ordering. The company says it works with more than 4,000 restaurants across all 50 states and in 16 countries, including Union Square Hospitality Group, Eleven Madison Park and José Andrés’ Think Food Group. Founder and CEO Krystle Mobayeni says the product focuses on helping restaurants drive revenue through ordering and booking while retaining ownership of guest relationships. With the new funding the company plans to work with larger restaurant chains and build additional features like point-of-sale and reservation systems. BentoBox provides a code-free CMS and highly customizable website templates tailored for restauranteurs, enabling quick creation of full-featured, design-forward sites. Its platform includes plug-and-play features for menus, reservation integration (including OpenTable), catering transactions, gift cards, ticket sales, deposits, and contracts, and is mobile-friendly and SEO-optimized. BentoBox emphasizes letting restaurant owners update sites without hiring developers while preserving the restaurant’s design aesthetic online. The company has processed over $1 million in transactions and serves more than 1,200 restaurant clients worldwide. Pricing varies roughly between $100 and $500 per month and is being continually tweaked as new features are added, according to founder and CEO Krystle Mobayeni. New funding will support marketing, expansion of the sales team, and development of a new marketing tool for clients. BentoBox provides restaurants with fast, affordable, and customizable websites built from industry-specific templates. Restaurants enter information on BentoBox and the company delivers a robust, restaurant-tailored site that owners can update themselves. The platform includes a developer back-end so external developers can build custom sites while preserving BentoBox’s easy updating tools. Developers can add transactional features such as gift cards and CRM-based tools for booking private parties, taking reservations, and collecting feedback. BentoBox works with clients like Union Square Hospitality Group, The Meatball Shop, and The Breslin and reports a 100 percent client retention rate. The company recently raised a $1.2 million seed round from Female Founders Fund and others.

Total raised

$22M

Funding rounds

3

Latest round

Series B

Latest activity

Apr 2019