Founded in 2022 by Joey Levy and Jake Paul, Betr operates at the intersection of real-money gaming and sports media. The company’s flagship product, Betr Picks, debuted in September 2023 and has already attracted several hundreds of thousands of paying users across 33 states and Washington, D.C. In 2024 it added Betr Arcade, now live in 29 states, and it plans to roll out additional nationwide gaming offerings within the same app in 2025 to further diversify its product suite. Betr complements its gaming platform with original media programming that drives user engagement and acquisition. By integrating high-profile personalities and tailored content, the firm seeks to blur the lines between wagering, entertainment, and fan communities. Its strategy relies on leveraging the large social footprints of partners and creators to amplify reach and lower customer-acquisition costs. Although specific revenue figures were not disclosed, the rapid user growth and expanding product roadmap underscore the company’s ambition to become a leading consumer brand in U.S. real-money gaming.

Total raised

$100M

Funding rounds

4

Latest round

Equity

Latest activity

Mar 2024