Betterment is an independent digital investment advisor led by CEO Sarah Levy that offers investing and retirement solutions alongside everyday spending and saving services. The company uses technology to provide automated money management, expert advice, and tax-smart strategies. Betterment serves hundreds of thousands of customers and manages $32 billion in assets under management with nearly 700,000 clients. It provides core retail investment products and advisor solutions, including a 401(k) offering targeted at small and medium-sized businesses. The company plans to use the new capital to accelerate growth across those core retail products and its advisor solutions, with particular emphasis on its 401(k) SMB offering. Betterment is headquartered in New York City. Betterment is an independent robo-advisor led by founder and CEO Jon Stein that provides goal-based investing with globally diversified, index-tracking ETF portfolios. Customers can open and customize taxable accounts, traditional/SEP/Roth IRAs, trust accounts, and retirement income accounts. The company has expanded its platform to serve financial advisors and the 401(k) market. Betterment manages nearly $10 billion in assets for more than 270,000 customers. The firm said it will use new funding to continue growing its business and increase product development. Betterment is an automated investing robo-advisor that aims to become the central financial relationship for its clients. The company offers features such as a retirement guide, account aggregation, corporate retirement-plan services, and a white-label tool for financial advisors. It has focused on attracting millennial consumers as an entry point to broader financial services. Betterment launched in 2010 at TechCrunch Disrupt and is based in New York. The firm reports $3.9 billion in assets under management and 150,000 customers. Betterment recently raised new capital to build its war chest and invest in additional products and services, having raised roughly $200 million across five rounds to date and holding a $700 million valuation. Betterment provides an automated, technology-enabled investing platform that builds personalized, goal-based, globally diversified portfolios of ETFs. The service allows customers to manage, protect, and grow their wealth through a digital platform. Launched in 2010 and led by founder and CEO Jon Stein, the company is based in New York City. Betterment manages more than $1.4B of assets across tax-efficient, personalized portfolios. It serves more than 65,000 customers. The company intends to use new funding to develop new products. Betterment is an online financial services firm that uses technology to offer fully managed investment portfolios with lower fees. It manages portfolios primarily with exchange-traded funds and offers fractional share trading, accounting tools, and investment advice. The company charges roughly 0.34% in advisory fees and fund expenses and manages about $500 million in assets for approximately 30,000 customers. About 20% of Betterment’s customers are over 50, and the company recently launched a retiree product that connects with existing accounts to automate monthly withdrawals. Future plans include expanding products for retirement planning, estates and trusts and piloting white-label partnerships with investment advisors to offer its advisory technology. CEO Jon Stein has said the company will expand its suite of products as part of that roadmap.

Total raised

$435M

Funding rounds

8

Latest round

Series F

Latest activity

Sep 2021