Bizzabo provides an end-to-end platform to plan and run both virtual and in-person conferences, covering registration, sponsorships, attendee interactions, and event provisioning. The company leverages cloud architecture and integrations with productivity and communication tools, and added streaming capability via a partnership with Kaltura. Founded in 2011 and operating from Tel Aviv and New York, Bizzabo saw rapid usage growth as events moved online. This year its revenue grew 100%, events organized via Bizzabo rose 65%, attendee registrations increased 500%, and overall usage jumped 150x. Bizzabo plans to use the new capital to build more technology to integrate virtual and in-person experiences, triple its engineering, product, and experience teams, and open two new offices in Europe. CEO Eran Ben-Shushan said the company will double down on product, technology, and user experience to lead the hybrid events market. Bizzabo began in 2012 as a networking app for event attendees and has evolved into a cloud-based, end-to-end Event Success Platform described as a “Salesforce for events.” The SaaS automates event tasks across email, social, web marketing and contact management while adding analytics to crunch event data. That data play aims to drive registrations, increase revenue and personalize attendee journeys using hundreds of data points. The company says it personalizes experiences—e.g., tailoring recommendations and introductions at an 800-person conference—based on actions before, during and after events. Bizzabo serves customers including Inbound, SaaStr, Forbes, Dow Jones, Gainsight and Drift and operates offices in New York and Tel Aviv with more than 120 employees. The company plans to use new funding to expand platform capabilities and grow its R&D and marketing teams. Bizzabo is a cloud-based events management platform that automates time-consuming tasks related to email, social media and web marketing, manages contacts and analyzes data to help organizers increase registrations, make more revenue and improve attendee experience. The company positions itself as doing for events what Salesforce did for sales and marketing. It was founded in 2012 as a networking app and by 2015 shifted focus to events management as the number of events apps grew. Bizzabo counts customers including WeWork, HubSpot, GitHub, EA Sports, Bank of Ireland and Teach for America. The company says its annual revenue is in the millions and that annual recurring revenue grew more than 200% last year. Management says it will use the new capital to scale faster and expand its cloud-based event software platform to meet market demand and bring its event innovations to more brands. Bizzabo cites Cvent as a main competitor but argues its post-mobile, cloud and social origins allow it to adapt more quickly to organizers' evolving needs. Bizzabo offers a cloud-based platform that streamlines event marketing by automating promotional emails, registration sites, agendas, promotions and tracking attendee engagement, ticket revenue and attendance. The company launched in 2012 as a networking app for conference participants and pivoted in 2015 into a CRM-style product for event organizers. Bizzabo focuses on small and medium-sized businesses and digitizing more of the organizational process. It reports having customers in the “high hundreds” and counts GE, Virgin, USAA and The Lean Startup among its users. The company is based in Tel Aviv and New York City and plans to continue developing and adding functions to its platform. Its main competitor cited in the article is Cvent, which was acquired and merged into the world’s largest event management software. Bizzabo provides a networking and event-management platform used to organize professional events. The app has been used to organize roughly 4,000 professional events and emphasizes faster, easier attendee and organizer interactions. The company plans to add more features with the new funding and to roll out a new event management platform later this year. Bizzabo’s product aims to help event organizers better monetize events and improve engagement among participants, sponsors, exhibitors, speakers and organizers. The company launched in 2011 and faces competition from other event-management and location-based networking apps.

Total raised

$191M

Funding rounds

6

Latest round

Series E

Latest activity

Dec 2020