BlackCurve is a London-based provider of a platform that enables online retailers to evaluate and optimise product pricing decisions. Founded in 2017 by Philip Huthwaite, the platform lets customers set rules that automatically change prices in reaction to competitor behaviour, similar to advanced systems used by Amazon. Its global customer base includes players in electrical goods, fashion and shipping. The company raised £750K in the described funding round, bringing total capital raised to £3.7M. BlackCurve intends to use the funds to expand in its core online markets and to further drive down its cost of sale. The product focuses on automating pricing decisions so retailers can respond dynamically to competitors. BlackCurve is a SaaS price-optimization platform that combines a rules-based engine with artificial intelligence to help retailers manage and optimize the price of each item they sell. The platform ingests data sources such as sales history, web transactions, competitor prices and inventory levels to create and enforce intelligent pricing rules. It serves mid-to-large multichannel retailers across categories including sports, DIY, gardening, homeware, consumer electronics, pet supplies, stationery, auto parts, toys, beauty and healthcare. The platform currently optimizes prices for more than 1 million products and executes over 15 million price changes per month, enabling measured margin improvements of up to 9% while saving time and resources. Founded in 2016, BlackCurve has raised £1M in the latest round and has raised £3M of external investment to date. The company plans to use the funds to expand its core sales, software development and data-science teams, continue product development and scale its customer base through integrations with platforms such as BigCommerce, Magento and Shopify. BlackCurve provides a pricing optimization platform powered by artificial intelligence that ingests sales history, website performance, competitor pricing and stock levels to create smart pricing rules. The system optimizes prices for over 1 million products and executes over 15 million price changes per month. It serves mid-to-large multichannel retailers across categories including consumer electronics, home goods, sporting equipment, automotive parts, pet supplies and more. Founded in 2016 and led by CEO Philip Huthwaite, the company intends to use recent funding to accelerate commercial development, double its team and strengthen its product offering. The platform focuses on enabling retailers to meet specific business goals through item-level pricing decisions. BlackCurve is based in London, UK. BlackCurve offers a pricing management platform that uses pricing algorithms and machine learning to help online retailers find optimal prices. The technology powers over 250,000 pricing suggestions per day and actively manages over six million products for clients. Clients named in the article include Ribble Cycles, Cleverboxes and Appliance House. The company plans to use new funding to expand its core team across sales, software development and data science and to continue developing its software. It also intends to further scale its client base through strategic platform integrations. BlackCurve was founded in 2016 by Charles and Philip Huthwaite and is based in London.

Total raised

$5M

Funding rounds

4

Latest round

Equity

Latest activity

Mar 2023