Bloomfire is a knowledge engagement platform based in Austin, Texas that enables teams to tap into their organization’s collective intelligence by providing a centralized, searchable place to collect, find, and democratize knowledge. Its purpose-built solution is used by brands including Burberry, Capital One, Conagra, Jackson Hewitt, MetLife and Lubrizol. The company says the funding will be used to advance its platform and push the boundaries of what an intelligent knowledge engagement platform can do for today’s enterprise. Management plans to invest in the team and pursue M&A opportunities to expand Bloomfire’s footprint. The announcement frames the transaction as a significant growth equity recapitalization with Primus Capital partnering with the management team to drive the next phase of growth. Bloomfire is an Austin, Texas-based company that provides an enterprise knowledge-sharing platform. Led by COO Mark Hammer, the platform is currently used by thousands of employees for customer support and sales enablement. The company’s newest product, Bloomfire SE, is built on top of the core platform as a sales enablement product that allows sales reps to share content with prospects and gain actionable analytics into content effectiveness and use. Bloomfire closed a $12.8M Series B financing from Austin Ventures. The company intends to use the funds to scale its sales and marketing teams and further develop its platform. Bloomfire is an Austin, Texas–based startup that makes cloud-based content-sharing software for enterprises. Founded in 2010, the company reports more than 65,000 active users and over 250 paying customers, including Etsy and Bechtel. The company has had a year of solid growth, though the competitive landscape is described as crowded. Bloomfire disclosed an additional $2 million investment as an add-on to its $8 million Series A, bringing total investment into the company to $20 million. Investors include Silver Creek Ventures, Austin Ventures, and Redpoint Ventures; the $2 million was disclosed in an SEC filing and confirmed by a company spokesperson. The article notes the infusion could help Bloomfire keep an edge and foster more growth in the months ahead. Bloomfire, founded in 2010 and led by CEO Craig Malloy, is an Austin, Texas–based provider of a B2B knowledge-sharing platform. The platform is designed to connect people with information and knowledge via multimedia content, real-time Q&A and social engagement. Its approach includes creating and posting enduring content, searching and browsing relevant information, asking and answering critical questions, and finding and following experts. Bloomfire serves more than 200 paying customers and has over 65,000 users. The company plans to use the new capital to scale its engineering, sales and marketing teams. Bloomfire is a social web application designed to facilitate "just-in-time" learning moments that connect people with knowledge when they need it. It provides a suite of embedded content-creation tools for rapid authoring and sharing in multiple formats, including text and spontaneous video, making tribal knowledge searchable and actionable. The product is initially targeting sales teams and the organizations that support them to reduce ramp time, accelerate product launches, and improve productivity. The application emphasizes ease of use and quick deployment, is accessible from web-based devices (PCs, laptops, tablets, and smartphones), and offers a free trial. The company is trusted by thousands of users across hundreds of organizations, including Bechtel, Domino's Pizza, Stryker Instruments and LifeSize. Bloomfire is based in Austin, Texas and announced $10 million in Series A funding.

Total raised

$33M

Funding rounds

5

Latest round

Series B

Latest activity

May 2016