Participated · Series B · Jul 2018

Swim.ai’s core product, SWIM EDX, combines local data processing and analytics with on-device machine learning, training models at the edge and building digital twins of connected devices. The company emphasizes low-latency, peer-to-peer insight sharing and data reduction to support real-time applications that can’t rely on cloud round-trips. Swim.ai targets manufacturers, service providers and smart‑city solutions and has disclosed customers including the City of Palo Alto and Itron. The company plans to use the new funding to open an R&D center in Cambridge, UK, expand its product development team, and grow sales and marketing to address new verticals and geographies. Swim.ai’s CEO and co-founder is Rusty Cumpston. The company has now raised about $18 million in total.

Participated · Series B · Dec 2016

Traxo delivers travel data capture and itinerary intelligence via API-based integrations that let travel managers and travel management companies track total travel spend across booking channels. The platform distributes travel data to popular microservices used across the corporate travel industry. Traxo said the recent investment from Airlines Reporting Corporation will fund continued growth of its sales and marketing teams and additional new product investment. The company emphasized its role in unlocking data silos to improve duty of care and travel visibility for managers, TMCs and suppliers. Traxo is led by Founder and CEO Andres Fabris and has expanded its board with travel-industry veterans to support scaling and product development. Traxo aggregates traveler itinerary data for travel agencies, content providers, corporations, TMCs, and online booking tools. It offers API-based and hosted white-label solutions, private branded email parsing, and data normalization to capture off-platform bookings, enhance policy compliance, and track travel spend. A broad range of clients use Traxo today, including Chrome River, Lufthansa, Travel and Transport, Cornerstone Information Systems, iJet, and InsideFlyer. The company raised a $5.2M Series B led by TripAdvisor to support ongoing technology initiatives and expand sales and marketing. TripAdvisor’s participation, including a board seat, is intended to help scale and enhance Traxo’s data aggregation services in 2017 and beyond. Traxo previously closed a $4.2M Series A in September 2013. Founded in 2009 by travel industry veterans Andres Fabris and Andy Chen and based in Dallas, Traxo aggregates and keeps track of travel reservations booked on the web and provides itineraries, frequent-flyer management, travel-management tools, social travel capabilities and an iOS mobile app. The company integrated KnowDelay to provide weather-based flight cancellation and delay predictions and in September 2012 acquired the assets of GoMiles to enhance its frequent-flyer management capabilities. Traxo also signed a travel expense management partnership with SAP’s Cloud for Travel. In February 2013 the company raised $4.2M in a Series A led by Advantage Capital Partners, with participation from Silver Creek Ventures and Thayer Ventures. As part of the financing Damon Rawie (Advantage Capital Partners), Michael Segrest (Silver Creek Ventures) and Jeffery Jackson (Thayer Ventures) joined Traxo’s board. Traxo intends to use the funds for product development and international expansion.

Participated · Equity · Sep 2014

Sharethrough operates a marketplace and the Sharethrough for Publishers (SFP) software platform that enables brands and media companies to create, manage and monetize in-feed advertising across connected devices. The company’s platform is used to drive engagement for original brand content on publishers’ websites. Led by CEO Dan Greenberg, Sharethrough has been adopted by over 300 premium publishers, including Men’s Health, Gannett, Forbes, Time Inc. and Business Insider. In the past year it opened offices in London and acquired the UK content marketing company VAN. The company says it will use the new funding to accelerate global expansion and product development and is actively hiring. The product focus and recent partnerships indicate a push to scale publisher adoption and international presence. Sharethrough operates a native advertising exchange focused on in-feed and in-stream ad formats and distribution of branded content. The company evolved from an earlier focus on video ads to support multiple formats via its Sharethrough Advertising Exchange. Its network includes publishers such as People, Forbes, and Popular Mechanics, and comScore reports the Sharethrough network reaches 227 million unique visitors monthly, including 119 million on mobile. Sharethrough positions itself as the largest native ad platform and emphasizes promoting meaningful brand content. The company announced a $17 million financing (see deal details) and says it will continue technology development, pursue international expansion, and hire additional engineers and sales and bring STR software to more publishers. Dan Greenberg is founder and CEO and the company’s leadership has been active in promoting native advertising. Sharethrough builds native video advertising products that are customized to a publisher’s website and designed to feel like an organic part of content. The company launched the Sharethrough Sponsored Videos platform to standardize and scale native video ad deployment for a large number of publishers and advertisers. CEO Dan Greenberg framed the company’s strategy as aggressively doubling or tripling down on native video advertising. Sharethrough reports its platform reaches 105 million people in the United States and distributes native ads for 50% of the top 100 brands and more than 85% of the top U.S. media agencies. The company says revenue is up 87% year‑over‑year. As part of its growth push, Sharethrough has added senior hires including Chief Revenue Officer Mike Gaffney and VP of Operations James Navin. Sharethrough operates a social video ad network that helps agencies and marketers distribute brand video advertisements through social ad formats. Its ad unit allows viewers to tweet videos and share content on Facebook directly from within the ad. The company provides clients with metrics and data on how each video advertisement performs. Sharethrough has run more than 200 campaigns on publisher sites, including Reddit, for brands such as Sony, Xbox, GM, Activision, Nestle and LEGO. On the financing side, Sharethrough raised $5 million in a Series A led by North Bridge Venture Partners and Floodgate, following a prior $1 million angel round from Ron Conway, Mike Maples, Baseline Ventures and others. The company competes with players like Tremor Media, Brightroll and YuMe.

Participated · Equity · Oct 2013

Pivot3 builds storage-centric hyper-converged infrastructure (HCI) solutions and predictable flash storage. Its core products combine HCI with patented Quality of Service and virtualization management to prioritize workloads and ensure fault tolerance. Pivot3 emphasizes scale-out performance, reduced complexity and lower total cost of ownership versus traditional HCI. The company reports more than 2,000 customers deploying over 16,000 hyper-converged infrastructures globally across industries including video surveillance, healthcare, government, transportation, entertainment, education, gaming and retail. In February 2016 Pivot3 acquired NexGen Storage and plans to integrate NexGen’s PCIe flash arrays, QoS and dynamic provisioning while extending its patented scalar erasure coding to those solutions. Pivot3 will use new funding to accelerate product development, expand its HCI and flash storage offerings, and advance its go-to-market plan. Pivot3 is a pioneer in hyper-converged infrastructure, delivering software-defined HCI appliances since its first fully hyper-converged appliance in 2008. The company’s technology is based on patented Scalar Erasure Coding and Global Hyper-Convergence to deliver high storage efficiency and fault tolerance. Pivot3 serves more than 1,600 customers with over 13,000 deployed HCI appliances across video surveillance, VDI, disaster recovery and security-focused markets. The company plans to accelerate growth by extending leadership in dense VDI blade appliances, expanding backup and disaster-recovery offerings, and increasing market share for 24x7x365 video surveillance solutions. Pivot3 is investing in transforming security operations centers with virtualization and its Virtual Security Server, and in enabling advanced analytics on massive unstructured video datasets. The company will use new financing to invest in sales and marketing, recruit global talent, and expand its channel partner strategy. Pivot3 provides purpose-built, hyper-converged infrastructure appliances serving video surveillance, VDI and data center customers. Its vSTAC suite recently received a comprehensive update with the release of vSTAC OS 6.5. The company serves public sector, healthcare, transportation, gaming, education and retail verticals and reports over 1,000 customers globally. Founded in 2003 and led by CEO Ron Nash, Pivot3 is based in Austin, Texas. The company intends to use the funds from the recent round for additional product development and operations growth. Pivot3 also added Mike Dansby as vice president and chief financial officer. Pivot3 develops purpose-built virtualized storage and converged compute appliances (vSTAC) targeting video surveillance and virtual desktop infrastructures. The company sells appliances that run on Dell enterprise hardware and emphasizes simplicity, scalability and cost savings. Pivot3 has over 600 customers across public sector, transportation, gaming, education, healthcare and retail verticals. The firm reported a record second quarter, including a $2.7M surveillance storage deal in Central America, and quarter‑on‑quarter doubling of growth in the virtual desktop market. Pivot3 recently launched Professional Services and notes growing services revenues. The company aims to use new funding to support growth and pursue sustained profitability in 2014. Pivot3 develops RAID-based storage hardware appliances that provide integrated server virtualization for enterprise data, with a strong focus on storing video surveillance data. The company reports more than 140 customers, including the Port of Seattle, the Mall of America, and the City of Trenton. Pivot3 is entering a commercial partnership with Samsung Techwin to help store video surveillance data for that affiliate. The new funding will be used to expand product development, sales, and marketing efforts. Pivot3 has raised nearly $100 million in total funding to date. The company targets large-scale video surveillance storage deployments with its appliance-based approach.

Led · Series A · May 2013

Bloomfire is a knowledge engagement platform based in Austin, Texas that enables teams to tap into their organization’s collective intelligence by providing a centralized, searchable place to collect, find, and democratize knowledge. Its purpose-built solution is used by brands including Burberry, Capital One, Conagra, Jackson Hewitt, MetLife and Lubrizol. The company says the funding will be used to advance its platform and push the boundaries of what an intelligent knowledge engagement platform can do for today’s enterprise. Management plans to invest in the team and pursue M&A opportunities to expand Bloomfire’s footprint. The announcement frames the transaction as a significant growth equity recapitalization with Primus Capital partnering with the management team to drive the next phase of growth. Bloomfire is an Austin, Texas-based company that provides an enterprise knowledge-sharing platform. Led by COO Mark Hammer, the platform is currently used by thousands of employees for customer support and sales enablement. The company’s newest product, Bloomfire SE, is built on top of the core platform as a sales enablement product that allows sales reps to share content with prospects and gain actionable analytics into content effectiveness and use. Bloomfire closed a $12.8M Series B financing from Austin Ventures. The company intends to use the funds to scale its sales and marketing teams and further develop its platform. Bloomfire is an Austin, Texas–based startup that makes cloud-based content-sharing software for enterprises. Founded in 2010, the company reports more than 65,000 active users and over 250 paying customers, including Etsy and Bechtel. The company has had a year of solid growth, though the competitive landscape is described as crowded. Bloomfire disclosed an additional $2 million investment as an add-on to its $8 million Series A, bringing total investment into the company to $20 million. Investors include Silver Creek Ventures, Austin Ventures, and Redpoint Ventures; the $2 million was disclosed in an SEC filing and confirmed by a company spokesperson. The article notes the infusion could help Bloomfire keep an edge and foster more growth in the months ahead. Bloomfire, founded in 2010 and led by CEO Craig Malloy, is an Austin, Texas–based provider of a B2B knowledge-sharing platform. The platform is designed to connect people with information and knowledge via multimedia content, real-time Q&A and social engagement. Its approach includes creating and posting enduring content, searching and browsing relevant information, asking and answering critical questions, and finding and following experts. Bloomfire serves more than 200 paying customers and has over 65,000 users. The company plans to use the new capital to scale its engineering, sales and marketing teams. Bloomfire is a social web application designed to facilitate "just-in-time" learning moments that connect people with knowledge when they need it. It provides a suite of embedded content-creation tools for rapid authoring and sharing in multiple formats, including text and spontaneous video, making tribal knowledge searchable and actionable. The product is initially targeting sales teams and the organizations that support them to reduce ramp time, accelerate product launches, and improve productivity. The application emphasizes ease of use and quick deployment, is accessible from web-based devices (PCs, laptops, tablets, and smartphones), and offers a free trial. The company is trusted by thousands of users across hundreds of organizations, including Bechtel, Domino's Pizza, Stryker Instruments and LifeSize. Bloomfire is based in Austin, Texas and announced $10 million in Series A funding.