BlueStone Jewellery operates the BlueStone brand offering contemporary jewellery through physical stores and in-house manufacturing. The Bengaluru-based company introduced the BlueStone brand in 2011 and, as of March 31, 2025, had 275 stores across 117 cities and 26 states and Union Territories, covering over 12,600 PIN codes. It operates three manufacturing facilities located in Mumbai, Jaipur and Surat. BlueStone has filed an IPO that includes a fresh issue of ₹820 crore and an offer for sale, aggregating to a potential ₹1,540.65 crore transaction at the upper end of the price band. Proceeds from the fresh issue are intended to fund working capital requirements and general corporate purposes. The company raised over ₹693.29 crore from anchor investors by allocating more than 1.34 crore equity shares at ₹517 apiece ahead of the IPO. Bluestone manufactures and retails high-value jewellery including gold, diamonds, and pearls, selling rings, pendants, chains, and earrings through its retail outlets and website. The company operates over 190 stores across 75 cities in India. It raised about $12 million (Rs 100 crore) in debt financing from Neo Markets via a debenture issuance. The board passed a special resolution to issue 10,000 debentures at Rs 100,000 each to raise the amount. Bluestone had been seeking $100 million from Peak XV Partners, Steadview Capital, and Think Investments ahead of a planned IPO. In September last year it raised around $66 million from Ranjan Pai and others and has raised $190 million to date. The company was established in 2011 in Bengaluru. BlueStone is an omnichannel jewellery retailer that sells jewellery online and through physical stores. Founded in 2011 and operated by BlueStone Jewellery and Lifestyle Pvt Ltd, it began as an online retailer shipping jewellery across India and abroad. The company currently operates 70 retail stores and plans to launch 100 more in the next fiscal year, targeting a cumulative 300 stores by financial year 2024 and expansion into cities including Visakhapatnam, Jaipur, and Indore. With this round it plans to step up its manufacturing capabilities. For the fiscal year ending March 2022 the company expects revenue of ₹500 crore, an 85% increase over the prior year, and it is targeting about ₹2,000 crore in annual revenue within the next two years. It is backed by investors such as Ratan Tata, Accel, Kalaari, IIFL, Iron Pillar, IvyCap, Saama Capital and others. BlueStone is an online jewellery retailer based in India. The company sells jewellery through its e-commerce platform. It completed a Series D financing of Rs 200 crore (about $30 million). The Series D round was led by IIFL and Accel Partners. The article does not provide details on use of proceeds, revenue, user metrics, or future plans. No other operational or financial details are mentioned in the report. BlueStone.com is an online jewellery retailer run by Bangalore-based Jewels Online Distribution India Pvt Ltd. The company sells jewellery directly to consumers via its website and mobile platforms and competes with players such as Caratlane. It reports a current revenue run rate of Rs 80–100 crore per annum and is operationally profitable. BlueStone plans to use the new funding to increase marketing and expand its team to support higher demand and faster product launches. The company currently employs about 250 staff and intends to add another 150 resources across levels. Management has stated efforts are underway to improve the user experience on mobile and desktop and to launch more designs more frequently; the CEO expressed confidence in achieving over 200% growth annually for the next 2–3 years.

Total raised

$182M

Funding rounds

8

Latest round

Equity

Latest activity

Aug 2025