Bokksu began as a Japanese snack subscription service and now operates three primary lines: subscription boxes, Bokksu Market (a marketplace for premium Japanese lifestyle products) and Bokksu Grocery (an online grocery). The company has delivered over one million subscription boxes to customers in more than 100 countries and ships grocery products to the U.S. and Canada while offering subscription and market services to 100+ countries. Since launching its subscription in 2016, Bokksu has expanded its product assortment through exclusive partnerships with more than 100 snack makers. The startup reports consecutive 100% year-on-year growth since 2018. Pricing for its subscription tiers ranges from $39.95/month (annual plan) to $49.95/month (monthly), with multi-month discounts available. Bokksu emphasizes storytelling about traditional makers and claims product exclusivity as a competitive differentiator. Recent efforts include broadening discovery of authentic Asian products beyond metropolitan areas through nationwide shipping.

Total raised

$22M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2022