Boostly provides automated SMS marketing and feedback software that uses behavioral-based marketing and gamified texting experiences for restaurants. Its platform aggregates first-party customer data, accelerates SMS subscriber opt-in 5x faster than traditional solutions, and delivers engagement rates 10x higher than standard text marketing. Boostly serves over 1,200 restaurant locations across the U.S. and Canada. Founded in 2017 by restaurant-tech veterans Shane and Mikey Murphy and headquartered in Lehi, Utah, the company emphasizes intuitive design, transparent reporting, revenue attribution, and white-glove customer service. It recently raised $22 million in growth capital to fuel innovation and expansion, coming six months after a $5.6 million Seed round. The company plans to use the capital to further product development and expand its market footprint while helping restaurants unlock the value of their first-party data. Boostly provides an automated marketing platform for restaurants that builds a CRM from online and offline customer sources and uses SMS marketing to drive orders and revenue. The platform integrates with a restaurant’s existing technology to gather customer data and deliver targeted messages, claiming engagement rates roughly 10x greater than traditional SMS systems. Boostly says it has enabled thousands of restaurants across North America and has facilitated over $50 million in restaurant sales since inception. The company highlights customer outcomes, including a cited pizzeria reporting over $20,000 in additional monthly sales and double- to triple-digit growth versus the prior year in early months after adoption. Founded by repeat entrepreneurs Shane and Mikey Murphy, Boostly emphasizes ease of use and ROI for restaurant owners. With new funding, the company plans to expand its team, enhance the platform, and increase market presence.

Total raised

$28M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2025