Participated · Series B · Jul 2025

ServiceUp provides a centralized platform that manages the entire vehicle repair process from pickup to delivery, offering real-time visibility, live repair tracking, and a centralized dashboard. The company serves fleets, insurers, and shops and reports customers including Zipcar, Voyager Global Mobility, Clearcover, and SIXT. Across its customer base ServiceUp has reduced repair cycle times by over 30%, improving vehicle uptime and operational efficiency. Founded in 2021 and based in Los Gatos, Calif., ServiceUp shifted from consumer-focused repairs to a B2B model targeting fleets and carriers. With its product set—Connect (a self-service SaaS configuration) and ServiceUp 360 (full-service repair coordination)—the company offers a flexible SaaS + Managed Service model. ServiceUp plans to use new capital to grow its team, enter new markets, and accelerate product development. ServiceUp provides a full-service car repair experience through a mobile app that connects consumers to a ServiceUp Advocate who manages pickup, delivery, estimates, repairs, payments (including BNPL), and customer service. The company leverages a certified Partner Network of vetted independent repair shops and is building ML/AI technology to improve logistics, customer service, and marketing. Founded in early 2021 and based in Los Gatos, California, ServiceUp operates in four metro markets: the San Francisco Bay Area, West Los Angeles, Denver, and Phoenix, and plans to expand into ten markets by year-end. The company reported 20% month-over-month growth in 2022 and has a vetted network of more than 150 top-rated car repair shops. ServiceUp also offers its consumer app as an employee perk to large employers including Amazon, NVIDIA, Meta, and LinkedIn, and has partnerships with NowRx and fleet operators. The Series A proceeds will be used to fund market expansion and investments in ML/AI, marketing, product, field operations, and business development.

Participated · Series A · Feb 2025

Boostly provides automated SMS marketing and feedback software that uses behavioral-based marketing and gamified texting experiences for restaurants. Its platform aggregates first-party customer data, accelerates SMS subscriber opt-in 5x faster than traditional solutions, and delivers engagement rates 10x higher than standard text marketing. Boostly serves over 1,200 restaurant locations across the U.S. and Canada. Founded in 2017 by restaurant-tech veterans Shane and Mikey Murphy and headquartered in Lehi, Utah, the company emphasizes intuitive design, transparent reporting, revenue attribution, and white-glove customer service. It recently raised $22 million in growth capital to fuel innovation and expansion, coming six months after a $5.6 million Seed round. The company plans to use the capital to further product development and expand its market footprint while helping restaurants unlock the value of their first-party data. Boostly provides an automated marketing platform for restaurants that builds a CRM from online and offline customer sources and uses SMS marketing to drive orders and revenue. The platform integrates with a restaurant’s existing technology to gather customer data and deliver targeted messages, claiming engagement rates roughly 10x greater than traditional SMS systems. Boostly says it has enabled thousands of restaurants across North America and has facilitated over $50 million in restaurant sales since inception. The company highlights customer outcomes, including a cited pizzeria reporting over $20,000 in additional monthly sales and double- to triple-digit growth versus the prior year in early months after adoption. Founded by repeat entrepreneurs Shane and Mikey Murphy, Boostly emphasizes ease of use and ROI for restaurant owners. With new funding, the company plans to expand its team, enhance the platform, and increase market presence.

Led · Equity · Nov 2023

ReturnGO offers a post-purchase operating system that automates returns and exchanges and integrates with any e-commerce tech stack to cut reverse-logistics costs and improve sustainability. Its solution gives customers more return options and an easier product-exchange flow to reduce full refunds. The company has an agreement with Amazon Multi-Channel Fulfillment to power returns for Amazon’s 300,000 merchants on that platform. ReturnGO serves more than 2,700 Shopify merchants and processes over 283,000 returns per month; it reports about $1.8M in annual recurring revenue and 2.5x growth year-over-year. Founded in 2020, it employs 45 people across Israel, the New York area and the Philippines and says the recent funding extends runway through April 2025. The company is beta-testing a tracking solution, plans to sell bundled returns-and-tracking offerings, is expanding into mid-market and enterprise, and plans a Series A early next year. ReturnGO has developed a machine-learning-based platform that enables efficient management of returns and exchanges for products purchased online. The platform is positioned to help e-commerce merchants address the high return rates set by marketplaces such as Amazon, which the article identifies as a major challenge to profitability. The company describes its software as an AI-driven returns management solution for online stores. ReturnGO is Israeli-based and completed a material seed financing in June 2022. The article does not disclose operating metrics such as revenue or user counts.

Led · Equity · Apr 2023

Lasso MD provides an all-in-one marketing suite for dental and medspa practices that enables custom content creation, online advertising, automated lead management, and ROI verification across channels. The company differentiates itself by offering custom videos and photos at prices about 75% below market rates and a fully integrated software suite that verifies ROI performance. Customers report measurable patient growth—one practice said it is averaging four new patients a day after using Lasso MD. The company plans to release new features to simplify workflows, automate repetitive tasks, incorporate AI assistance, and expand its API set with new patient management systems. Lasso MD will use the newly announced funding to recruit top talent and continue supporting industry education groups, associations, and key opinion leaders.

Participated · Series A · Mar 2021

User Interviews offers two core products: Recruit, which sources study participants across demographics and behaviors, and Research Hub, a CRM-like tool for building and managing user panels and study logistics. More than 2.4 million people have signed up on the platform, with roughly 50,000 participants active each month. The company reports using machine learning to detect survey fraud, flagging about 0.3% (~150) of monthly active participants as suspicious. Researchers can double-screen participants, require NDAs or consent, and typically compensate participants between $50 and $200 per study. User Interviews counts "thousands" of brand customers, including Adobe, CNN, Amazon, Intuit, the Mayo Clinic, Spotify, Pinterest and Citibank. The company did not disclose revenue figures; management says the new funding will fuel growth and further build its core products. User Interviews built Recruit, an a la carte participant procurement product, and Research Hub, a CRM and recruiting tool for research teams to manage panels and participant logistics. The company does not run surveys or A/B tests itself but connects clients with qualified participants and manages workflows. It recently added a subscription layer so customers can buy annual access in addition to usage pricing, enabling trials before full commitment. User Interviews reports 140% annual growth that accelerated during the pandemic and counts clients including Amazon, Microsoft, Colgate and Spotify. The team is roughly 50 people, fully remote, with nearly half the workforce female. The company plans to use new funding to hire more product staff and build integrations with user-testing software and clients' data management systems. User Interviews began after its founders pivoted from an unsuccessful amenities logistics product (Mobile Suites) to a user-research platform after discovering the difficulty of recruiting and managing participants. Its core product, Recruit, matches companies with non-users for feedback and is priced at $30 per matched person. It also offers Research Hub, a CRM-like product for tracking feedback, managing outreach frequency, and facilitating researcher workflows; Research Hub pricing starts at $150/month. The company has enterprise and growth customers including Eventbrite, Glassdoor, AT&T, DirecTV, Lola, LogMeIn, Thumbtack, Casper, ClassPass, Fandango, NNG, Pinterest, Pandora, Colgate, Uber and REI. CEO Basel Fakhoury said the company has a large pipeline of product ideas clients want and is focused on building new features quickly. Financially, the company sells Recruit per participant and Research Hub subscriptions and has just raised fresh seed capital to support growth.