Braavo Capital is a technology-driven financing platform that provides non-dilutive funding to consumer subscription app businesses. The company offers a range of products, from on-demand receivables financing to multi-million dollar credit facilities. Since its inception it has facilitated over $1 billion in financing and supported over 8,000 apps. Braavo plans to use the new funds to expand growth and partnerships with top-tier brands and to fuel Braavo Growth Ventures, an initiative to foster innovation in the consumer subscription market. The company was founded in 2015 and is led by CEO Mark Loranger, operating across North America with a European hub in Warsaw, Poland. The recent financing package includes both equity and debt to support continued scaling of its financing business. Braavo is a startup that offers financing to mobile app developers through products that advance on unpaid App Store and Google Play payouts and provide growth debt tied to future revenue. Its first product advances money based on app earnings not yet paid out; a newer, more data-driven product projects revenue growth from additional user acquisition and provides debt financing repaid as a fixed percentage of future earnings. Braavo says its incentives align with developers because repayment scales with future revenue and that it has "never, ever lost a dime." The company also launched a free analytics product to help revenue-generating mobile app businesses track metrics like lifetime value and to surface apps that may qualify for funding. Braavo was founded in 2015 and has worked with developers including Verv, Fanatee and Pixite. Financially, the company has shifted from using large debt facilities to lend to developers toward equity funding for its own operations and growth. Braavo Capital provides performance-based, nondilutive funding and insights for mobile app businesses, using data integrations and automation to deliver financing on demand. Its technology integrates with app store and analytics accounts to examine metrics like user growth, revenue, marketing performance and engagement to underwrite funding and advise customers. Funding is delivered in days and requires no extensive due diligence, personal credit checks or personal guarantees. The company positions its model as an alternative to venture capital, aiming to help mobile founders scale without dilution. Braavo closed a combined debt and equity financing of over $70 million to support its growth. Founded in 2015 and headquartered in New York, Braavo will use the proceeds to scale financing originations and support rapid growth of its customer base.

Total raised

$111M

Funding rounds

5

Latest round

Debt Financing

Latest activity

May 2024