SWS Venture Capital
11444 West Olympic Boulevard, 11th Floor, Los Angeles, CA, 90064, US
Overview
SWS provides the strategic, operational, and financial support needed to help incubate their business from a pre-revenue concept into a growing, profitable enterprise. As a passive investor, they focus on partnering with leading, established venture capital firms to provide fast-track funding for co-investments. This is where their domain expertise and deep network provide a strategic advantage.
- Total investments
- 5
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 2
Sector focus
- Consumer
- Financial Services
- FinTech
- Information Technology
- Venture Capital
Investment portfolio
- LoopGolf
Participated · Seed · Nov 2022
Loopgolf provides a digital wallet and app that coordinates rounds, scores match play and skins, and automatically settles recreational golf wagers in real time. Founders Thomas Reinholm and Matt Rum, who met while working at Block, built the product after personal experience struggling to track Nassau bets and presses. The app requires users to sync to the USGA’s GHIN to deter sandbagging and posts round scores automatically; a scorekeeper can tap a ‘settle’ button to ledger funds into players’ wallets. Loopgolf launched an open beta in September and has raised $1.3M in pre-seed funding while aiming to close the remainder of a $2M round in the next couple months. Notable backers include Jeff Cruttenden, Stephen Piscotty, Fox Ventures, SWS Ventures, and Sendoso CEO Kris Rudeegraap, and the company is launching a Republic crowdfunding campaign to offer early adopters equity. The team forecasts 30,000 monthly active users by year-end 2023. Roadmap items include adding closest-to-the-pin and longest-drive side bets, issuing a debit/credit card with a golf-oriented rewards program, hosting a March-style Play For tournament, integrating curated commerce, and eventually partnering with a sportsbook to add pro and in-round betting.
- Scratch
Participated · Series C · Sep 2022
Scratchpay provides point-of-care financing across veterinary and human healthcare verticals, including dental and optometry. The company offers a single-dollar approval financing model (as opposed to credit limits) and follows a BNPL-like “care now, pay later” approach. Scratchpay is integrated into core patient health record systems and is expanding its product set to include digital invoices, appointment reminders and other patient communication tools. Founder John Keatley says the new funds will accelerate development of technology to help providers connect with clients and manage end-to-end patient experience. The company processes payments for both human and nonhuman patients and expects to have processed over $1 billion in patient payments across more than 10,000 practices by year-end. Interest rates on Scratchpay plans can reach the mid-20% range. Scratchpay is a Los Angeles-based company that provides mobile-first payment plans to finance veterinary care. The company leverages proprietary data elements, advanced machine learning models and alternative data sources to underwrite financing. Since launching in 2016, Scratchpay has enabled owners of over 70,000 pets to receive vital veterinary care and partners with more than 5,000 pet hospitals across all 50 U.S. states, Washington D.C., and nine Canadian provinces. The Series B equity will be used to invest in product development and to advance the company’s proprietary underwriting model. The debt portion of the round will support demand from pet owners by providing a $50M warehouse facility for financing capacity. Founders are John Keatley and Caleb Morse. Scratchpay Financial offers payment plans that allow pet owners immediate access to veterinary care. The company was co-founded in 2016 by John Keatley and Caleb Morse and is based in Los Angeles, CA. It partners with over 2,000 participating veterinary clinics. Scratchpay intends to use recent funding to continue developing its business and expand nationwide. The company won the $25k first-place prize at VMX Pet Project 2018. Its core product focuses on point-of-care financing for veterinary services.
- Gatsby
Participated · Series A · Mar 2021
Founded in 2018 by Jeff Myers and Ryan Belanger-Saleh, Gatsby delivers an iOS and Android platform that lets users trade stocks and options without commissions or per-contract fees. The service targets younger, less-experienced traders, replacing market jargon with a clean UI, a social feed, and a "get paid to trade" rewards program funded by payment-for-order-flow. Sign-ups have doubled since the start of 2021, and the company is aiming for more than 100,000 accounts by year-end, fueled in part by heavy activity in cannabis and meme stocks. Gatsby will introduce “Gatsby Circles,” allowing friends to follow and share trades, and is building advanced research tools, sophisticated options strategies, and an adaptive interface that tailors features to each user’s skill level. Longer-term, crypto trading is on the roadmap. The 12-person team plans to add 10–20 hires across engineering and brokerage operations over the next three quarters. A recently closed Series A provides the capital for this expansion and product rollout.
- Braavo Capital
Participated · Series A · Aug 2018
Braavo Capital is a technology-driven financing platform that provides non-dilutive funding to consumer subscription app businesses. The company offers a range of products, from on-demand receivables financing to multi-million dollar credit facilities. Since its inception it has facilitated over $1 billion in financing and supported over 8,000 apps. Braavo plans to use the new funds to expand growth and partnerships with top-tier brands and to fuel Braavo Growth Ventures, an initiative to foster innovation in the consumer subscription market. The company was founded in 2015 and is led by CEO Mark Loranger, operating across North America with a European hub in Warsaw, Poland. The recent financing package includes both equity and debt to support continued scaling of its financing business. Braavo is a startup that offers financing to mobile app developers through products that advance on unpaid App Store and Google Play payouts and provide growth debt tied to future revenue. Its first product advances money based on app earnings not yet paid out; a newer, more data-driven product projects revenue growth from additional user acquisition and provides debt financing repaid as a fixed percentage of future earnings. Braavo says its incentives align with developers because repayment scales with future revenue and that it has "never, ever lost a dime." The company also launched a free analytics product to help revenue-generating mobile app businesses track metrics like lifetime value and to surface apps that may qualify for funding. Braavo was founded in 2015 and has worked with developers including Verv, Fanatee and Pixite. Financially, the company has shifted from using large debt facilities to lend to developers toward equity funding for its own operations and growth. Braavo Capital provides performance-based, nondilutive funding and insights for mobile app businesses, using data integrations and automation to deliver financing on demand. Its technology integrates with app store and analytics accounts to examine metrics like user growth, revenue, marketing performance and engagement to underwrite funding and advise customers. Funding is delivered in days and requires no extensive due diligence, personal credit checks or personal guarantees. The company positions its model as an alternative to venture capital, aiming to help mobile founders scale without dilution. Braavo closed a combined debt and equity financing of over $70 million to support its growth. Founded in 2015 and headquartered in New York, Braavo will use the proceeds to scale financing originations and support rapid growth of its customer base.